UTT內(nèi)涵

　　U(Unique)獨(dú)特的

　　UTT以思想獨(dú)立性為美學(xué)的內(nèi)核支撐，崇尚個(gè)性、拒絕平庸，由精神傳顯出的 產(chǎn)品風(fēng)格釋放出鮮明的獨(dú)特性。

　　UTT independence of thought as aesthetic core support, respect for individuality,showing the product by spirit of an distinctive style of the unique nature of the release.

　　T(Ture)真實(shí)的

　　UTT拒絕一切虛偽的表質(zhì)，追求率真、坦誠的至我心境，強(qiáng)調(diào)忠于思想與靈魂 的真實(shí)性。

　　UTT reject all false table quality,the pursuit of straight-forward,honest to my mind,emphasizing loyalty to the authenticity of thought and soul .

　　T(Treasonous)

　　UTT消費(fèi)群個(gè)性不羈、意志堅(jiān)貞，他們拒絕陳腐的侵蝕、拒絕桎梏的禁錮，對保守的固式具有強(qiáng)烈的批判意識(shí)。

　　UTT consumers uninhibited personality,will,faithful,they refused the erosion of old,refused the shackles of inprisonment,type of solid conservative with a strong sense of criticism.

　　品牌定位

　　BRAND LOCATE

　　品牌定位--搖滾精神的時(shí)尚解構(gòu)者

　　THE SPIRIT OF FATION DECONSTRUCION OF ROCK WERE

　　品牌血統(tǒng)：源自意大利的“搖滾精神”時(shí)尚

　　Brand origin:From the Italy “spirit rock”fashion.

　　品牌主張：用美學(xué)解構(gòu)搖滾精神，用時(shí)尚彰顯青春本**rand proposition:The deconstruction of rock and roll aesthetic spirit,youthful qualities of the fathion highlight.

　　品牌文化：追求理想、獨(dú)特張揚(yáng)、真誠感性、突破創(chuàng)新

　　Brand Culture:The pursuit of the ideal,unique unassuming,sincere emotion,a breakthrough innovation.

　　核心價(jià)值：時(shí)尚外觀、舒適腳感、自由心境、精神表昭

　　Core values:Stylish looks,comfortable foot feeling,free state of mind,spirit table Chao.

　　品牌愿景：世界年輕潮流第一品牌

　　Brand Vision:The world brand shoes influx of young.