ABOUT BRAND

　　原主打輕奢風(fēng)的高街品牌I-DOU， 現(xiàn)已正式更名為INSI-DOU, 品牌隸屬上海明雨， 專注于發(fā)展與銷售在線零售高街成衣平臺 ——I-DOU.COM。品牌倡導(dǎo)“簡約而獨特的美，不盲從流行，追逐適合自己的風(fēng)尚”，從創(chuàng)立伊始起，就倍受潮流人士追捧，讓更多熱衷時尚的女性，找到自己的潛在可能。旨在傳遞“選擇INSI-DOU，做潮流偶像圈中人（Insider）“的精神。

　　The Shanghai based brandINSI-DOU, formerly known as I-DOU, was founded as part of the MingYu Group, andis currently stocked in shops and online. INSI-DOU’s signature trendy and boldaesthetics is well received amongst bloggers and has attracted its loyalfollowing of customers within the circle of dedicated fashion enthusiasts.Choose INSI-DOU and become the fashion idol.

　　Martin for I-DOU是INSI-DOU旗下設(shè)計師系列，基于彌補(bǔ)當(dāng)前電子商務(wù)平臺上，風(fēng)格獨特、價位合理的高街成衣空白而建立，目的在于讓不同消費需求的客戶，在INSI-DOU平臺上找到與店內(nèi)等同質(zhì)量、但又價位適中的高街成衣。秉承適合大眾消費的價位，給予更多本地客戶與國際市場買家，在網(wǎng)購中選擇兼具品位與質(zhì)感的高街時尚，感受不一般的消費體驗。

　　The designer line was created in responseto the lack of high street affiliation on e- commerce sites in China and looksto cover the desire of combining garments of varied price ranges by offeringthe customer the possibility to shop for clothing of different price levels onone website.

　　It wants to make the designer experiencemore affordable for more people locally and internationally.

　　ABOUT DESIGNER

　　INSI-DOU設(shè)計師系列，首席設(shè)計師Martin Gaede，來自德國，分別在倫敦藝術(shù)大學(xué)、巴黎國立高等裝飾藝術(shù)學(xué)院與巴黎服裝工會學(xué)院三所院校學(xué)習(xí)時裝設(shè)計，曾在3.1 Phillip Lim和Mary Katrantzou工作。多樣化的文化背景與實踐經(jīng)歷，讓他對時尚有著不同的見解，在他的系列里你經(jīng)?？梢钥吹健扒逦喖s的線條、復(fù)雜而超前的剪裁“。他以獨特的設(shè)計視角，傾聽都市女性優(yōu)雅之外的潛藏內(nèi)心；穿上它，營造出穿梭于摩登與經(jīng)典之間的風(fēng)尚，感觸他的時尚美學(xué)。

　　Martin Gaede,the head designer of the INSI-DOU designer line, from Germany, studied at the University of the ArtsLondon and in Parisat the école Nationale Supérior des Arts Décoratifs and école de la ChambreSyndicale de la Couture Parisienne. After numerous design and work experiences,including those at 3.1 Phillip Limand Mary Katrantzou, he re located to Shanghai.

　　Hisinternational background and education largely influences his work. Simplicity,elegance, athletic and structured tailoring are to be found in his collections.His aesthetic seeks to create a balance between urban and elegant, athletic andformal, creating a feel of confidence, whether in understated or elegant attire.