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Fashionable: How Long Will The "White Thin Young" Hot Girl Wind Blow?

2023/6/12 14:14:00 4

Recently, the topic of "88 kg girls can't wear an S size skirt" hit the microblog. The reason for the topic is that a clothing store owner sent a video to complain that the size S women's clothes could not be sold, and adult women weighing 88 kg could not wear the size S skirt, while children weighing 50 kg in the adolescent stage could just wear it.

Although anti body anxiety and anti appearance anxiety resonate with young women, "A4 waist", "right shoulder" and "cartoon leg" are still popular words in e-commerce and social platforms. It can be said that anti body anxiety and body anxiety are like two parallel spaces, "carrying forward" in their respective worlds, Comfortable and self styled large women's clothing and hot girl style super small women's clothing have a firm audience.

In the White Paper on the Spring and Summer Trends of Taobao Clothing Industry in 2023, the rock and roll Spice Girl style ranks first among the nine styles in the spring and summer of 2023. Tightness, narrowness and short style are the design characteristics of Spice Girl style clothing. As standard configurations, open top and short skirt can not contain a bit of fat. Under the trend of "narrow, tight and small", Spice Girl clothing has swept more and more brands.

Brandy Melville (hereinafter referred to as "BM"), an Italian brand with a certain popularity, opened its first Chinese store in Shanghai in 2019. The popularity of the brand directly gave birth to the word "BM style", which became the predecessor of Spice Girl Fashion. After that, fast fashion women's clothing has shrunk in size. Even Uniqlo, which is the most inclusive, has joined the team of Spice Girls, and launched Spice Girls T-shirts and vests smaller than children's clothing in this summer. In addition, some new brands that specialize in the segment of Spice Girl wear are also accelerating their entry. The American retro Spice Girl brand, Discussion Mart, and the Korean sports Spice Girl trendy brand Badflood and Chuu have successively landed in the Chinese consumer market. Among them, the number of Chuu stores in China has reached 156 by April 2023, double the number of 73 stores in a year in May 2022.

At the same time, some new local brands have also targeted the Spice Girl Racing Track. Hangzhou Spice Girl brand CHiC PARK and Ningbo brand Wenmo w é nm ò have more than 30 offline stores, and UNIFREE from Hangzhou also relies more on online channels. Some brands, such as BETTERSAY, have made several adjustments from the beginning of its establishment to the beginning of its hot sister style. The brand has been upgraded to BAITAOSHUO, and its performance has improved significantly.

When more brands enter the same track, product homogenization is inevitable. Short vest, open navel outfit, hot pants, high waist and wide leg pants are the main pieces of Spice Girl brand, and the highly saturated color has no obvious difference between different brands. Another voice said that the essence of Spice Girls' clothes is still fast fashion, and there is nothing special except a single category. Consumers have more or less complained about poor quality and low cost performance. In addition, the Spice Girl brand is also hard to escape the controversy of "advocating deformed aesthetics", which makes it difficult to gain popularity outside the target audience.