2020. The new coronavirus raged all over the country. A lot of shopping centers are closing down or shortening business hours, but because consumer demand still exists and so on. Therefore, many businesses in order to facilitate consumers, many businesses continue to introduce live selling, online direct purchase, group selling and other ways to meet the needs of consumers.

Not long ago, intime department store and Taobao jointly worked together, hired nearly 1000 guides to sell live goods at home, and realized that there was no need for face-to-face shopping. According to statistics, since February 7th, Yintai department store's shopping guide has begun to bring goods to consumers on Taobao live broadcast.

Intime department head said that Yintai will cooperate with SF to provide better and faster logistics services for customers. Moreover, the inbound shopping activities of Yintai department store and Taobao have received a lot of attention from brands. All walks of life, such as cosmetics, sports, clothing and other categories of businesses, have consistently expressed support for this move, and even some brands have given fans exclusive privileges on online fans. Many brands such as Estee Lauder, Ke Yan, IOPE, Yuet wood source, Nike and so on have announced that they have joined the shopping guide to broadcast the project live at home.

On the other side of Yintai department store, some department stores began to explore online sales mode. According to statistics, a lot of department stores in Changsha have stepped up disinfection and prevention, and have tried out a new marketing mode of live selling, group selling, online shopping and so on.

Take the live room of a friendship store's brand as an example, attracting more than 2000 users in a short time. The live broadcast will be held from 10 to 12 in February 9th. During the period, the shopping guide will introduce the prices and characteristics of various kitchen utensils online, and will also personally cook and display, and guide users to purchase orders online.

According to the statistics of friends and group, the number of visits and transactions of many different brands of live rooms of friends and friends has been increasing and the time of outbreak is basically consistent, and the rising trend mainly appears before and after January 30th. Online sales increased by 150% over the same period last year.

The traditional offline sales to online live broadcast can not only alleviate the difficulty of operation in this special period, but also with the rapid development of e-commerce, the future online shopping may become a long-term exploration of shopping malls transformation. Coupled with the emergence of the epidemic, it played a catalytic role. In the future, online sales will become a way to break the physical retail industry in the future.