GUCCI Has Raised Commodity Prices To Enhance Brand Positioning.
After a slight price cut in April this year, GUCCI began to raise its prices to enhance its brand positioning.
Since June 1st, the prices of some products in Gucci China's official website and physical stores have risen.
The price increase is due to the increase in cost (including technology, creativity, etc.).
Gucci said the price adjustment is "a strategic move".
In fact, Gucci announced a price increase in March this year. At that time, the generation gap claimed that the price of the Gucci would rise at the end of March as the euro plummeted.
However, in response to China's upcoming value-added tax reduction policy, Gucci officials in China said in April 1st that the retail price of brands in mainland China would also be adjusted by about 3%.
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