"If you internalize production, you will be able to carry out more innovative experiments."

Bizzarri said that taking into account this, Gucci will reduce the proportion of long term independent suppliers from 75% to 40%.

According to the financial times, ArtLab, a Gucci plant in Florence, Italy, is using a patent robot named "Reingenious" to make Gucci.

Gucci CEO Marco Bizzarri expects that Gucci to 30% to 35% production can be automated in the near future.

Gucci explores the development of specific manufacturing technology from its parent company's Open Cloud group's strategy of increasing production to meet the growing demand of Chinese consumers.

At the same time, fashion industry giants are increasingly taking production from external suppliers to reduce production time.

"If you internalize production, you will be able to carry out more innovative experiments."

Bizzarri said that taking into account this, Gucci will reduce the proportion of long term independent suppliers from 75% to 40%.

In addition, Balenciaga, the brand of Kai Yun group, has begun to enter the field of technology and increase its stake in production.

Demna Gvasalia has launched a revolutionary innovation in the autumn and winter Balenciaga release show in 2018. It is the first large volume luxury brand to use the 3D printing technology to produce a custom suit jacket.

These different length, perfectly shaped close fitting jackets are Gvasalia and his team using 3D printing technology to scan the body of the model, and make individual moulds for each model, then tweed and velvet.

And other materials are applied to the mold again.

The first designer to create fashion with 3D printing technology is Iris Van Herpen from Holland. She once explained how to start using 3D printing technology in her works: "in my first year of building my brand, all my stuff was done by hand.

I haven't even used a sewing machine.

Finally, at some point, I realized that I had reached a level of control that I could not surpass.

At that time, I saw the application of 3D printing in building models, and I was shocked by the complexity and level of detail that it could achieve.

In 2010, Iris van Herpen designed the first 3D print dress to be displayed on the T stage, which is a combination of a skirt and a jacket known as "Crystallization (crystal)".

Gucci and Balenciaga seem to have been trying to prove that technology centric manufacturing technology can be applied in the fashion industry. Of course, not everyone agrees with this view. Prada co CEO Patrizio Bertelli once told the Financial Times: "some east west you can use robots to operate, such as shoes or warehouse management, but it is impossible to make handbags with robots."