Recently, a reporter's survey found that after the introduction of the price reduction measures by the British luxury brand Burberry in Hongkong, the mainland also adopted a price reduction measure, with a reduction of around 20%, mainly involving bag products.

In the past, Burberry has lowered the price of the classic handbag style and some new products in early autumn in Hongkong. The price range has reached 10%-15%, of which the classic handbag has dropped to a maximum of 20%.

For Burberry price change

Zhou Ting, President of the Institute of wealth and quality, believes that the price reduction of luxury brands is mainly influenced by the strategy of global price integration, but it is unrealistic to save the market simply by using price cuts.

In this regard, the industry analysis pointed out that the first-rate luxury brands from their own price, in addition to the United Kingdom off Europe, resulting in continued depreciation of the pound, through the reduction of the price of the brand in the international market price difference, the intention to save sales decline can not be ignored.

Reporters learned that this is last July on some scarves, accessories and a small amount.

After the price cut, Burberry again implemented a price reduction strategy for handbag products.

According to a reporter's survey, a small Horseferry leather leather Kanter handbag is priced at about 10 thousand yuan before the price is reduced, and the price of the product is 7300 yuan after the price reduction; another black full leather trumpet lady.

The price will be 24 thousand and 500 yuan before the price is reduced, and the price will be 17 thousand yuan after the price is reduced.

Burberry salesperson said that the brand implementation of the price reduction strategy is mainly hoping to reduce domestic and foreign spreads, thereby stimulating domestic sales, and at the same time being subject to domestic tariff reduction.

As the first tier luxury group in the world, Burberry implemented a price reduction strategy in China, and its sales performance continued to be weak.

As of the fourth quarter of 2016 fiscal year March 31st, Burberry began to show a marked decline following the flat performance in the three quarter, and the retail channel fell by 5% compared with sales.

It is expected that the first half of fiscal year 2017 will continue to decline.