The number of shopping guides in the FMCG industry is large, the cost of wages is very high, and the expenses of salesmen management fees are very high every month. If the management is out of control, the loss to the company will be great.

For example, we set the ratio of 8% of the cost, guided purchase wages accounted for less than 8% of sales, as a hard indicator to assess the local manager.

It can effectively avoid the phenomenon of shopping guide and false reporting.

At the same time, it is very effective to check whether there is a shopping guide false report with "mysterious man". Spot checks can play a very good deterrent effect.

Yes

Strengthening the sales capacity as the core and strengthening the headquarters

The development of high efficiency is passed to the first line shopping guide, and strive to achieve the point in place, colloquial, stupid and practical.

Arrange "mysterious person" to check the execution of the shopping guide in customer's identity.

Third, the third grade certification of junior high school is implemented, so that shopping guides can be promoted and different material and spiritual rewards can be given.

topicality

The advantage is that the whole country is playing chess, making the best of each other, enhancing terminal potential energy, and comparing the execution effect of various regions, making national comparison.

Thematic marketing activities can stimulate consumers' continuous attention to brands, and avoid long term specials and stacking fatigue.

The minimum price system should be applied to the special price, and the activities should be diversified.

Through the implementation and management of thematic activities, especially the evaluation of effectiveness, we can effectively manage the sales team.

Building a team with high morale is a systematic project.

First of all, we need to recruit optimistic, challenging and enterprising employees.

The two is to set up models and templates to stimulate the potential of sales team, and you will be able to do what others can do.

The three is to choose a team leader and a leader to be listless.

Four, do well in training and cultivate a winning culture.

Five, we should encourage and punish well, praise the advanced, push ahead and improve the whole.

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Do a few more online shops and you succeed.

Sometimes success lies in the details. If you grasp the details, you will win. If you want to do well in the online store, you need to do the following several points.

　　在淘寶上創(chuàng)業(yè)的確是個(gè)非常好的創(chuàng)業(yè)項(xiàng)目，因?yàn)樗瘘c(diǎn)低，操作簡(jiǎn)單，啟動(dòng)資金小，而且隨著網(wǎng)絡(luò)的發(fā)展平臺(tái)的完善，網(wǎng)購(gòu)人群也逐漸增多，未來(lái)發(fā)展前景一片光明，正因?yàn)槿绱撕芏嗳硕歼x擇了過(guò)這條獨(dú)木橋光是今年，淘寶上的賣(mài)家人數(shù)就比去年增加了一倍，這樣給每個(gè)賣(mài)家的壓力無(wú)形中增加了好多，而且淘寶上的商品可謂琳瑯滿目，幾乎什么都有，同行同種商品更是比比皆是，而且由于網(wǎng)絡(luò)的特殊環(huán)境，比起傳統(tǒng)行業(yè)，產(chǎn)品的價(jià)格十分的透明，誰(shuí)高誰(shuí)低一點(diǎn)擊立見(jiàn)分曉，在這樣的大環(huán)境下，在如此殘酷的競(jìng)爭(zhēng)下，有很多人興致勃勃來(lái)到的淘寶，最終卻是“乘興而來(lái)，敗興而歸”，所以我想對(duì)留下來(lái)的賣(mài)家說(shuō)：“你們是好樣的!”大家一起努力，相信我們明天會(huì)更好，群雄角逐，鹿死誰(shuí)手，還未見(jiàn)分曉，對(duì)吧!當(dāng)然，要想在淘寶上能有一番作為，想憑著自己的本

It is not so easy to break out of a career. First of all, we must have good psychological quality and have a certain business philosophy.

A lot of Taobao novice sellers just came to Taobao, and confidently wanted to take care of their own stores. But a month passed, or the business was deserted. Where did the guests go? I think they all went to the diamond crown sellers to queue up. Ha ha ~ ~ although some new sellers have made a lot of efforts, they often read the essences of their predecessors, learn from their predecessors' experience, and are tired of looking for post replies all the time.

Learning the essences of the older generation and taking a detour are very worthy of affirmation and encouragement. Publicity is also essential. But if these two efforts are still done, you may have to think about whether there are many others who have not realized or failed to do so.

As the saying goes, "we must first secure the outside world."

How to publicize, although the store's popularity is good, the shop's browsing volume has also been improved, but it can always be seen more, and it can be seen for a long time, but it can give you a little bit of excitement, but it seems to be just a futile effort. What seems to be the reason for it? Just like a vivid example of what happened to me before, I asked my friend on Taobao to go to my shop to find out the reason. Why did I get a cold month after a month? After reading it, she told me directly, "to be honest, standing on the consumer's side, after I saw your shop, I didn't find any attraction for me. I don't believe I'll stay in your shop for more than a minute." your own shop is not ready yet, so hurry to publicize it.

This is the truth. You do more publicity. If the customers in the shop feel this way, it is useless.

So before we publicize, we must take care of our shops first.