Many domestic enterprises flaunt their own brand management, but in fact, "independence" is a registered trademark. In the corresponding market or OEM/ODM factory, we should find some styles, build channels and terminals, and distribute the goods.

In fact, the most important prerequisite for creating an independent brand is independent and original design and development.

The soul of clothing.

According to the relevant information, the cost of research on consumer psychological characteristics and physiological requirements of foreign brand clothing accounts for about 25% of the total clothing cost, and the brand clothing price of advanced countries is 80%.

20% is cost.

The design element of brand clothing is the most valuable part of clothing, and the added value of brand is reflected from it.

Objectively speaking, the design department of local clothing brand enterprises is generally valued by enterprises, but many enterprises are still keen on buying clothes in the market.

I think clothing brand enterprises really attach importance to the essence.

It's time to invest in design and development.

If design is the soul of clothing, the designer of clothing is naturally the creator of this soul.

For fashion designers, apart from being familiar with basic skills, researching fashion, popular colors and accessories, and studying clothing culture, we should care more about consumers, markets and competitive brands.

1. designers should take part in the work of brand positioning, product style positioning, consumer positioning and age positioning.

Brand positioning is not only a matter of top management, but also a matter of marketing department.

If the design department, as the soul of brand clothing, as the main organizer and executor of brand positioning, product positioning, market segmentation and consumer segmentation, has no deep understanding and understanding of brand positioning, product style positioning, consumer positioning and age positioning, it will certainly not be conducive to the creation of clothing brand product strength.

2., do not think that the market is a marketing department. Designers who do not know the target market and demand and characteristics, how to grasp the combination of fashion and market, and how to develop and design brand products that cater for and guide the target market and consumers.

The design behind closed doors is certainly unable to meet the needs of consumers.

Designers are more close to the market and consumers, because the market and consumers are not only the clothes and parents of the brand, but also give you all kinds of market information and design inspiration.

3., care about sales.

Terminal sales are the only criteria for inspecting the products developed by our design team to meet the needs of consumers. We also care about the terminal sales in various regions, and timely catch the sales signals and consumer demand signals, which can continuously improve the quality of product development of our design team.