In the near future India The phenomenon of "Diwali debacle" has occurred. Leading domestic online retailers accepted orders beyond their processing capacity during the holiday shopping season, and were forced to apologize for those who were delayed delivery or even unable to deliver goods. India's rapidly developing electricity supplier is encountering logistics The pain is that the distribution speed in rural areas is snail like.

In November 11th, the report read: "in the next 3 years, the weakest link for India's electricity supplier industry is matching." Logistics industry That is the so-called last mile problem, "said Arvind Singhal, chairman of Technopak, a retail consultancy.

Singhal's view is also recognized by Jaspreet Bindra. He is the former chairman of Microsoft India company. Now he is an angel investor in the field of electric business. "The logistics industry is still in its infancy, and our electricity supplier is developing rapidly," Bindra said. "The electricity supplier company has not given its own attention to the supply chain."

Online retailers have invested in urban warehousing facilities, but infrastructure in rural areas is still weak. Today, more opportunities for growth in India's electricity business are coming from small cities and rural areas, because low-cost smart phones are gaining popularity in these areas, enabling more people to have access to the Internet.

"We need to act now," said Chris Buckthorpe, a company responsible for the company's business strategy in India logistics company GATI-KWE. "Otherwise, in the next 35 years, the development of the industry will stagnate."

Buckthorpe also said that electricity providers need to rethink their relationship with the logistics industry, discard short-term thinking based on price and focus on developing long-term cooperative relations.

"If the electricity providers try to improve consumers' shopping experience, they need to work more directly with logistics providers to further business planning and process design," Buckthorpe added.

At present, the logistics industry is optimistic about the future. However, they still need to face the potential challenges brought by the gradual revival of India post service.

In the next few days, IT and Communications Minister Ravi Shankar Prasad will meet with the leaders of the Amazon India branch and the largest local e-commerce platform Flipkart, and discuss how India post and its vast rural area network meet the needs of the current electricity supplier.