< p > nowadays, the world has no fixed formula, industry rules, competition rules and so on are all relative. < a target= "_blank" href= "//www.pmae.cn/" > textile < /a > a target= "_blank" href= "_blank" > clothing > market competition variables are also constantly changing.

Recently, because of the constant change of national policies and the factors of market rectification, some industries are experiencing the taste of ups and downs, but we can easily find that the whole industry is shaking up shuffling, enterprises are coming and going, growing up and falling down, and, of course, there is still no acclimatization.

In such an era, how can we polish an excellent product?

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"P" for famous brand marketing expert, blue Zhi Yang international marketing consultant Mr. Yu Fei CEO give you some meaningful advice! < /p > >

In order to build up a brand today, advertising campaigns, packaging wars and quality battles have been upgraded and abound everywhere. On the surface, they are bustling, advertising campaigns, price wars, and promotional campaigns, and so forth. They are not as good as they can be. In the end, they have not yet solved their precise positioning. Many enterprises do not have insight into the differentiation of consumers' needs. Only by advertising bombing a concept, they have won the attention of the market. However, they have neglected the practice of forming their own service with their peers, and have not formed a common point of communication with consumers, resulting in the continuous increase of output and the relative stagnation of consumption, making the market competition more and more intense. < p > from the 80s of last century, simple advertising can be enough to build up a brand. By 90s, the overwhelming advertising investment can also support a brand.

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Last week, P, as a guest speaker, I was invited to participate in a product promotion meeting held by a leading agricultural enterprise in Fujian.

During the dinner, the president of the company was very anxious to find me. Next, they were preparing for the project of ecological recreation and health preservation, but I did not know how to locate it. In addition, we hoped that our blue and green ocean institutions could help enterprises in brand operation and project financing, and I agreed.

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< p > No, as a guest speaker, I just returned to my office after attending the Guangzhou agricultural products' a href= "//www.pmae.cn/news/index_c.asp" > marketing "/a" Summit Forum.

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"P", "teacher, our company has been established for nearly twenty years. In the past, it has been doing things by old experience. This year, we want to make some efforts to build the brand. But we don't understand how agricultural products should run the brand. Will we be able to attract venture capital or go public in the future?" so we would like to consult you well! < /p >

< p > it seems that for agricultural and sideline products enterprises, such problems are quite common.

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< p > how should we make bigger and stronger marketing of agricultural products and create our own core competitiveness? As a CEO of the international marketing consultant of blue Columbia Yang, I have written many articles. In the past few years, I have served as a guest speaker specially invited by the Guizhou Provincial Department of agriculture and the Guiyang people's government. I went to Guiyang to have a similar keynote speech.

In my opinion, farm produce is a great potential industry that is worth expanding. But unfortunately, many enterprises lack in this respect and have no corresponding market awareness and marketing concept. Therefore, there is no good way to keep good resources, let alone the strategic positioning and tactical combination in the sense of modern marketing.

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< p > "China's agricultural products sector will be the most attractive investment area". Rodgers, an international investment guru, judged it in June 2008.

According to Chinese entrepreneurs, Goldman Sachs, Deutsche Bank and COFCO have been involved in pig farming, and Sequoia Capital has invested in Fujian.

Agriculture, which has the characteristics of anti inflation and resistance to scenery, has become one of the investment haven in the economic downturn.

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< p > however, nowadays many agricultural products and a href= "//www.pmae.cn/news/index_c.asp" > /a > enterprises are still in the extensive operation stage. They are passively waiting for government support and policy tilt. There is no strong desire to take the initiative. To the basic means of market development, such as production, circulation, terminals, channels and so on, they are lagging behind the development of capacity seriously. They also lack accurate judgement and clear planning for the future and future situation. In the long run, they not only delay themselves, but also ruin their future.

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