< p > summer in the summer, walking in a department store in Beijing, meeting with two old brand store cabinets in Beijing.

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People in Beijing who are over 50 years old and who know the Tiantan shirts have many ears to the gentlemen's shirts, who are over 40 years old in Beijing. P

The two counters happen to live next door to their neighbors, and their products are all shirts.

Standing in front of the Tiantan cabinet, there was an impulse to learn.

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< p > "where is the popular new version of Tiantan this summer?" < /p >

< p > the seemingly senior shop assistant took out a plaid from an inconspicuous position: "this one sells well."

No more words.

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< p > "is there any pure cotton high count yarn?" I am telling her that if there is something good in Tiantan, she should take the initiative to tell me.

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< p > "yes, here are 120, this is 140."

Quick and skillful movements.

Sure enough, the most obvious position of shirt packaging is the specific index of high count cotton yarn.

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< p > "although the price is several hundred yuan, it is cheaper than many brands."

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< p > "yes, foreigners do not recognize, nor do young people in Beijing recognize it."

The shop assistant's face was full of helpless expression.

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< p > "have you never thought of giving your brand advantage and quality advantage to consumers in a certain way when designing counters?" < /p >

< p > "it's a matter of the company. It seems that nothing has been said."

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The salesperson of < p > gentleman is obviously a girl who has just been employed.

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< p > I am still an old question: "do you have pure cotton high count yarn"? < /p >

< p > girl on the rack several paragraphs: "this is pure cotton."

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< p > "do you have high count yarn"? < /p >

< p > "yes".

After a hectic rush, an elderly clerk came to help.

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< p > in my opinion, both of them have reached the upper middle level in manufacturing quality; in style, the YISHION cotton high count yarn is proud; the gentlemen are famous for their colors; the two shops are plain; the salesperson's consciousness of persuasive promotion of their products is basically not; in fact, this state reflects the survival state of < a href= "//www.pmae.cn/news/index_c.asp" > brand < /a > from one side.

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< p > before and after the reform and opening up, a large number of well-known Beijing brands have been active in the market. If we take the planned economy to the market economy as a great pformation, after decades of raging waves, the new brands of competitive brands in all parts of the world are starting to rise today. Many of the brands of Beijing a target= "_blank" href= "//www.pmae.cn/" and "clothing /a" have become obscure.

The scale of production, brand awareness and vitality of innovation are not the same as before.

Now the economic pformation has become a new trend that may change the fate of enterprises. Will this be the opportunity for Beijing's clothing brand to rise? < /p >

< p > there are many favorable factors: Beijing is the most attractive first-line market in the whole country and even in the world. It has 20 million consumer groups, the most concentrated high-end consumer group in the country, and the largest consumer group of foreigners in the country.

Many foreign brands aim to enter the Beijing market, and even more, inference that occupy the Beijing market can easily open the northern market.

Beijing brand takes the advantage of landlords, and has many cost advantages in business expansion.

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< p > furthermore, clothing is the main carrier of "a href=" //www.pmae.cn/news/ "fashion industry < /a >, which needs the guidance of fashion thinking. Beijing is the largest fashion resource in the country.

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< p > the most important thing is that a large number of brand resources that are gathered by the planned economy in Beijing are the best fertile land for development.

The trust of the old generation of consumers to the foundation of the old state-owned enterprises is still the talisman of a href= "//www.pmae.cn" > Beijing brand < /a > although time wasting is making this favorable factor fade away.

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< p > however, there are more advantages and enterprises need to grasp them.

The current trend of pformation has pushed many enterprises to a new starting line.

The long lost brands of Beijing need to cheer up.

Because I have missed the first pformation, if I miss the second pformation again, the days will be even more sad.

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