< p > Yonghui's advantages in the current format can resist the suppression of e-commerce. Once the shopping centers and shopping malls are established, the squeeze of e-commerce can not be easily borne.

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< p > recently, there is news that Yonghui group of Fujian will try department store shopping mall. The evidence is that Yonghui group has already found three new stores in Fuzhou, and the business area of Hongxing yuan store is more than 60 thousand square meters.

In April, there were reports that the group was ready to test the water shopping center.

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< p > but this news is denied by Yonghui group.

Yonghui supermarket vice president said, "Yonghui supermarket in the shopping center rented ten thousand square meters to do supermarket......

The remaining property is also considering what to do.

In the Department Store Shopping Center format, Yonghui has no such consideration for the time being.

We still take supermarkets as the main form of business.

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< p > it seems that Yonghui group is rational. It is not because of its success in opening the fresh food supermarket that it believes that its mode and experience can win the world.

If we take a deep look at Yonghui group's successful experience and core competitiveness, it is easy to see that its pformation mode will face enormous risks.

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< p > Yonghui group's success in the fresh food supermarket in recent years relies on two core competitiveness, one is the supply chain, the other is the management team.

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< p > Yonghui is the supermarket of fresh food, so the advantage of the supply source is the most important, exceeding the requirements for the lot and area of the store and the management of the financial and storefront.

It is said that Yonghui will directly purchase a ship to the side of the fishing vessel in the sea when purchasing seafood products, and achieve direct purchase. In fruit procurement, Yonghui often packages the whole orchard and grades the fruit itself.

It is said that Yonghui group has its own brand of food processing center, and has established a batch of self-cultivation and cooperation of aquaculture and fruit and vegetable production base, and has established a large remote procurement system in the whole country, such as Shandong fruit purchasing center, Guangdong a target= "_blank" href= "//www.pmae.cn/" > clothing < /a > purchasing center, Zhejiang department store purchasing center, Fujian seafood purchasing center, etc.

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< p > Yonghui controls the supply chain, and the source of goods on the upstream is usually unique and difficult for others to copy, so in fact, the advantages of business mode are not shaken by others.

For its advantages in the management team, it has a large number of fresh management experts, purchasing experts, aquaculture experts, etc., although others can copy, but in a few years time can not be effective.

These two advantages can not be owned by others without huge investment and long-term operation. Even if they have the risk of loss, they will decide that their success can not be duplicated.

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< p > however, Yonghui's advantages are difficult to use if they pform their business format.

Just imagine, opening the shopping center, that commodity is many times the fresh food in the big category, the variety on the specific commodity is even more numerous than before, and the supply chain of shopping mall and shopping mall is full of competition, and no one can control it.

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< p > Yonghui's unique advantages are facing greater difficulties in pformation than before.

Now the rise of e-commerce, almost all shop sales, to a certain extent, is squeezed by e-commerce, only cars, jewelry and fresh food can not be sold online on a large scale.

Therefore, Yonghui's advantages in the current format can resist the suppression of e-commerce, but once the shopping center and hypermarket format is established, the squeeze of e-commerce can not be easily borne.

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