Professional positioning of salesperson

Every last Sales Clerk Before going to work, he seems to know what he is doing. Many people will not hesitate to say: sell goods to customers. If this is understood, it is a professional dislocation. Because you conquer customers as competitors, so smile and kindness are often deceptive, but the service is not good enough. We can conclude the professional dislocation of the salesperson into the following categories.

The first misplaced ordering clerk

The notable feature of the ordering clerk is to wait for no reason to promote the product. The performance is that the salesmen are arranged neatly at the counter or shelf, with a poker face and a model. such service The way it seems to be standard is actually indifferent and rigid, and it is hard to stimulate customers' interest in buying. At the same time, it will give customers the impression that customers are few and sparse. The ordering clerk is no longer able to adapt to the diversified market of commodities and brands. More and more customers enter the market or shop and are determined to buy which particular products, but after making observations and comparisons, they are making decisions. Obviously, it is far from enough for salesmen to wait passively.

A company that produces home beauty products sent its own promoters at the mall to promote sales at the counter. A week did not sell one. Shopping Guide Suggest a shopping mall to the manager. The manager did not accept the proposal immediately, and inspected the shop in person on the second day. He saw that the salesperson of the company stood like a log at the counter without any expression or movement. The next day, the salesperson received a notice of dismissal. He didn't understand his meaning and found the manager and asked, "why do you want to dismiss me?" "can you fish?" the manager did not answer, but he asked a question. "We will hang the bait on the hook and go down to the water, the fish will sink and float." The manager enlightened: "sales promotion is like fishing, bait, how to attract customers to buy? How can customers pay attention to your products?" the salesman suddenly realized that he would like to continue the trial for a week.

Second misplaced salesmen

The salesperson of the beauty company became very active in second weeks. He walked out of the counter to the outside of the counter and told everyone about the benefits of the family beauty instrument. When the customer hesitated or left, he kept chasing and chattering away: "after the village, there was no shop."

The survey shows that over 95% of people are disgusted with overly enthusiastic salesmen. Under the "if there are two salesmen, one is too enthusiastic, one is cold, you go to the counter shopping", most customers choose "cold" salesmen.

The salesman regards himself as a salesman, and the salesman's characteristic is to push the merchandise to the customer, with the smell of compulsive purchase. In doing so, the behavior of customers' free purchase is disturbed, which makes customers feel a great loss of themselves.

Career orientation of salesperson

There are two differences between the shopping guide and the salesperson: first, the market concept changes, but the content of the duty is brand-new.

First of all, from the market concept, the foothold of the shopping guide has changed, from the past to the core of sales. All actions of the salesperson are for the sake of the customers, and try to provide the customers with the most perfect and proper service. The result can bring long-term profits and benefits to enterprises.

The first thing a salesperson should do is to understand the needs of customers and the psychology of customers, and then design the storefront according to the needs and psychology of customers. Sale Ways and means. Business is a tool. People say that "to be good at what they want, they must first benefit their devices". Only by improving the sales skills of shop owners in advance can they obtain high sales performance accordingly.