Yesterday, sports brand star Nike announced its presence in Tmall.

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So far, the world's ten major sports brands, 9 have entered Tmall to open the official flagship store.

Insiders pointed out that the rapid development of China's electricity supplier environment is an indispensable retail market for high-end sports brands.

Take Tmall as an example, the platform has now accumulated 50 thousand businesses and 70 thousand brands, making it possible for brands to directly serve users of online shopping groups up to 470 million, and the advantages of aggregation will be more and more obvious.

Nike enters Tmall to focus on user experience

It is reported that Nike will continue to launch Tmall's first and only sporty footwear in Tmall.

Nike pays great attention to the user experience of Tmall stores. It displays the optional colors of the merchandise in the search page of the merchandise owner. The grid shows that consumers can browse the information without entering the detailed page of the product.

At the same time, in Nike Tmall flagship store, some lines are selling the same hot products, new products and Tmall stores synchronously, including the Free series.

Air force one series, NBA celebrity endorsement, etc.

From the first quarter sales figures of Tmall sports brand, Nike has the highest sales in Tmall, followed by Adidas and Lining.

Insiders say that international sports brands choose not only to expand their sales channels, but also to expand sales channels at very low cost.

Sales of sports goods increased by 300%

Tmall figures show that sales of sports goods in Tmall are growing very fast, up 300% from a year earlier.

Compared to sports equipment and other products, shoes and clothing are more popular.

Sports products account for about 30% of Tmall's entire apparel category.

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For example, two or three line cities have accumulated a large number of fans.

Although these people have the ability to consume, few people really participate in sports brands, and online sales have become the best way to popularize high-end sports brands such as Nike in these densely populated areas.

No need to shop, through the network can be synchronized with the latest style, to drive more consumer groups.

Such a small and broad way can not only become a sharp weapon for Nike to win competitors, but also be able to deal with the challenges posed by the rise of local brands in a short time.