The scale of China international textile fabrics and accessories (Chun Xia) Fair (Intertextile, hereinafter referred to as the Chun Xia fabric exhibition) has grown in 2012 at the closing ceremony of the China International Exhibition Center in Beijing. It has never been seen in the previous Chun Xia fabrics exhibition.

Industry analysts believe that under the downward trend of the international economy, the textile industry dominated by processing trade has been unprecedentedly impacted.

Many export fabrics enterprises are gradually turning their energies to the domestic market.

The weakness of the international market makes the competition of global textile processing trade more intense, and the fluctuation of raw material prices and the soaring cost of production make the Chinese textile industry characterized by labor intensive and large export share face challenges.

The textile industry is facing such a "predicament". This year's Chun Xia fabric exhibition and the 2012 China International Textile yarn (Chun Xia) fair, held in Beijing China International Trade Center (hereinafter referred to as Chun Xia yarn exhibition), become the preferred platform for business operation and opportunities.

Change to "China operation"

At the exhibition site, the reporter learned that most enterprises are not optimistic about the textile market in 2012.

European and American markets

The industry forecast that 2012 of the market environment may be basically the same as 2011, because the situation in the first half of 2012 will not be as good as that in the first half of 2011, but the second half of 2012 will not be as bad as the second half of 2011.

Since 2012, the demand for brand fabrics in Europe and America has dropped dramatically.

At the same time, the psychological factors of waiting and waiting for international buyers are increasing.

In view of the changes in the export environment, many enterprises have adjusted their products, and the intensity of new product development has generally increased.

The fabric exhibition organizers also noticed the practical problems faced by the enterprises, and vigorously promoted the pformation and upgrading of the textile industry.

But for textile enterprises, the biggest pressure of pformation is how to do well in service. This is also a puzzle in the pformation process from production enterprises to production service enterprises.

In recent years, the organizers of the spring and summer fabric exhibition have been committed to the pformation of China's textile industry from "made in China" to "made in China" and then to "China operation".

From the theme of fabric exhibition in recent years and the forum during the exhibition, the company has already felt the attentive intentions of the exhibition organizers.

Expanding channels and innovation

Understanding the market demand has become the common goal of exhibitors.

It is learnt that during the exhibition, the customers contacted by exhibitors will establish further contacts with their customers in follow-up tracking services, and the exhibition will become an effective platform for enterprises to find customers.

In the survey interview, the reporter realized that most enterprises believe that it is particularly important to take part in fabric exhibition to open up the market.

Some enterprises say that many times rely on the marketing team to develop the market, which requires a lot of manpower, material resources and financial resources, and is also unrealistic.

Especially for some emerging markets, due to the remote location, enterprises can not develop in the short term, and at the exhibition, contact with these regional customers becomes very easy.

In the market downturn, close to the natural fabric has become the core of many enterprise development.

Of course, in the face of more intense competition, ensuring better delivery time and better price is the foundation for enterprises to serve customers.

Exhibitors from Jiangsu's Dan Mao textile Limited by Share Ltd, which are mainly engaged in foreign trade, said that the economic situation in 2012 was not good, and the prospects for exporting products to Europe and the United States were not very optimistic.

Because of this, providing better service for many years old customers is an important means for Dan Mao to stabilize the market share.

At present,

Zhejiang enterprises said that in the face of the current market situation, enterprises will continue to "point line and surface" marketing mode, "point" is the face to face contact with the terminal brand, "line" is to make a knitting line or a cowboy line, "noodle" is a world-class exhibition such as fabric exhibition.