In July 20th, the new EU Directive on toy safety ended in a 2 year pitional period, which began to be formally implemented, which means all new products sold in the EU market.

according to

To this end, Fujian inspection and Quarantine Bureau experts to solve problems for Fujian toy enterprises.

On the one hand, toy manufacturers need to manage their supply chain strictly and make clear agreements with suppliers to ensure safe and qualified parts and keep traceable documents.

In product testing, manufacturers should work closely with qualified third party safety testing organizations to work together to reduce the overall management cost of the supply chain.

On the other hand, the majority of toy manufacturers belong to raw materials processing or sample processing, which still rely heavily on foreign technology and design, and lack of independent brand innovation.

Toy enterprises should improve their capability of independent design, actively research and develop new products, increase the added value of products, achieve pformation and upgrading in crisis, and strive to expand international tourist resources and develop new markets.

At the same time, relevant departments should help toy enterprises to understand the changes of foreign related toy laws and regulations in time, organize key export enterprises to carry out training and propaganda, and help to do well in coping.

We should increase support for high value-added toy products, create policies and encourage enterprises to carry out independent innovation through policy guidance.

For example, through the funding of industrial technological progress funds, we can solve the problems of serious shortage of technological pformation funds and lack of public technology service platform in the process of industrial upgrading, so as to provide necessary support for enterprises' independent innovation.

It can also guide the R & D innovation of toy enterprises to upgrade and upgrade to new and high technology through such measures as taxation and preferential loans.

Through industry associations to organize enterprises to jointly develop new markets, and help enterprises obtain more export channels.

According to statistics, the value of toys exported to Fujian in 2010 was 120 million US dollars, of which US $36 million 610 thousand was exported to the EU, accounting for nearly 1/3 of total toy exports.

In the first half of this year, toys were exported to US $61 million 850 thousand, of which US $20 million 570 thousand was exported to the EU, up 139.8% and 140.2% respectively over the same period last year.