Spring Shoes And Clothing Industry Presents A New Turning Point Of Warm Current.
“泉州服裝業(yè)經(jīng)過30年的快速發(fā)展，現(xiàn)在已到了粗放型向集約型轉(zhuǎn)變的時(shí)候了。”昨日，中國服裝協(xié)會(huì)會(huì)長(zhǎng)蔣衡杰在泉接受記者采訪時(shí)說，“期待拐點(diǎn)能夠引起泉州企業(yè)家的重視?！?/font>長(zhǎng)期以來，蔣衡杰一直關(guān)注著泉州的服裝業(yè)發(fā)展。
For the first time, President Chiang came to Quanzhou, and from the Xiamen airport to Quanzhou, one after another billboard led him to ponder a question: what is the relationship between celebrity endorsement and products? Quanzhou clothing When will the homogenization competition come to an end? The clothing industry in Quanzhou is going to be big and easy, but if we want to be stronger, we must set the agenda for readjustment and upgrading.
Enhance regional brand awareness
近十年間，泉州民營(yíng)經(jīng)濟(jì)快速發(fā)展，民營(yíng)企業(yè)的數(shù)量、注冊(cè)資本平均規(guī)模、產(chǎn)值規(guī)模等以十幾倍、幾十倍的速度在擴(kuò)張。泉州紡織服裝業(yè)，在去年全行業(yè)實(shí)現(xiàn)950億元產(chǎn)值的基礎(chǔ)上，今年有望再進(jìn)一步，成為我市第一個(gè)千億集群。
This year despite the fact that Financial crisis Ring, but from January to October this year, our city has 4604 Industrial Enterprises above Designated Size, the output value is 345 billion 300 million yuan, the scale of enterprises and the level of equipment are no longer the same. "I have been wondering what made Quanzhou stand firm in the crisis. The spirit of Quanzhou's courage is important, but what is more important is the brand awareness of entrepreneurs. Talking about financial crisis Wang Qiming, the president of the Provincial Textile Industry Association, believes that the impact on Quan enterprises will be great.
It is understood that there are about 51 thousand registered trademarks in our city, of which 31 are well-known trademarks recognized by SAIC, ranking first in the national level cities, 39 famous brand products in China, and 446 famous trademarks in the province, ranking first in Fujian province. "Enterprises should not only create their own brands, but also create regional brands in Quanzhou". In Jiang Hengjie's view, only by developing together can we keep a firm foothold in the market.
To occupy the market, we must first segment the market.
"Only with a sensitive market sense, from the standpoint of consumers, from the perspective of meeting the needs of market consumption, and constantly improving the quality and function of products and giving full play to the advantages of brands and products from the perspective of improving the quality of consumer life, we can continuously enhance the brand connotation and value, further seek product differentiation, and do a better job of market segmentation so as to remain invincible in the survival of the fittest in market competition." Jiang Hengjie's view has been recognized by most Quanzhou entrepreneurs.
淘汰一部分，維護(hù)一部分，尋找一部分。多年來，面對(duì)新的市場(chǎng)形勢(shì)，泉州企業(yè)正逐步改變產(chǎn)品銷售市場(chǎng)布局，保持原有國外市場(chǎng)的“輸液”關(guān)系，在營(yíng)銷手段策略方面，也作出了一系列行動(dòng)，積極拓展國內(nèi)市場(chǎng)。“金融風(fēng)暴讓企業(yè)感受到了冬天的寒意，但也有春天的氣息迎面撲來。就如海潮有大風(fēng)大浪，就會(huì)有大起大落。”在中國服裝設(shè)計(jì)師協(xié)會(huì)主席王慶看來，面對(duì)新的經(jīng)濟(jì)形勢(shì)，企業(yè)能否搶占制高點(diǎn)，關(guān)鍵就是對(duì)市場(chǎng)的準(zhǔn)確判斷。
XTEP has its own brand, the introduction of the American Disney brand, the influence of the international brand plus the guarantee of the quality of the product, so that it can easily enter the high-end department stores in the second tier cities in China, and occupy the market share of the young sportswear. "The future market will be further broken down. Only when we grasp the real situation of the market can we launch a heavy blow." Jiang Hengjie reminded entrepreneurs that the trend of consumption after 90 is worth paying attention to.
adjustment of enterprises Promotion is a good opportunity.
在經(jīng)濟(jì)發(fā)展的特殊時(shí)期，常常是企業(yè)購并、重組的活躍期，也是市場(chǎng)份額爭(zhēng)奪的白熱化時(shí)期，財(cái)富的分配更多的是一種存量的調(diào)整，關(guān)鍵是看誰能夠發(fā)現(xiàn)、把握、抓住機(jī)遇。“只有加快企業(yè)的管理創(chuàng)新步伐，推動(dòng)管理變革和技術(shù)創(chuàng)新，才能達(dá)到節(jié)能降耗、提高效率，提高企業(yè)的核心競(jìng)爭(zhēng)力的目的?！?/font>
Wang Qing said, "especially this year, the pressure from outside enterprises is also a great opportunity for enterprises to adjust and develop strategies, promote internal management pformation, and promote pformation and upgrading. To reduce production costs and improve operational efficiency is resistance. financial crisis The best way. I believe that if we survive this crisis, the enterprises that have been affected by the crisis and baptized will surely get healthier and more sustainable development.
The reporter has learned that Heng An has introduced external forces to promote management reform since 2002. By the 6 year of this year, the scale of the whole business has increased by 6 times, and the profit after tax has increased by more than 6 times.
Similarly, these managers have contributed 4.5 times more from 2002 to now. "This is the benefit gained from management innovation, even without it. financial crisis The time has come for enterprises to adjust and upgrade.
Jiang Hengjie thought, "not only management should be innovating, but also the industry chain should be innovating, and the business marketing mode should also be innovating. When the time comes, we need to sell. The opportunity belongs to those who are prepared. Facing the market of enterprises everywhere Severe winter In the meantime, Quanzhou brand enterprises are enjoying the winter because they have completed the pformation ahead of schedule. Warm Yang 。
Editor: vivi
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