The name of a family of three has been added to the name of the shop. The two big windows at the gate of the gate are full of all kinds of paper cuts. This shop, called "Mei Zi Lai", attracts many guests with its traditional ethnic flavor.

Zhao Yingmei, a shop owner, is a native of Shanxi. He likes handmade products since he was young. Since he came to Dongguan, he has always had the idea of opening a shop.

Once, relatives came to Mei Zi's home to bring home a pair of hand-made embroidered insoles for his son Hao. The plum was attracted by the exquisite workmanship of the insole, and saw the market potential of the handmade products, so he decided to open a hand-made shop.

In order to find a project, plum went to Beijing, Hunan and many other places, and finally found a suitable project in Zhejiang -- magnetic paper-cut art.

The rental shop, decoration, purchase, and soon, the plum shop opened on Yifeng Road, talking about the name of the shop "Mei Zilai" still quite meaning.

"My husband's name comes, the son's name is Zi Hao, and the name of a family of three is added together to become a" plum "." in fact, plum comes and has the meaning of the traditional art of paper-cut. "

"More than 3000 kinds of magnetic paper-cut show the fine and precious traditional paper-cut of national culture. Many people like it, but it is difficult to preserve, break, fade and other problems, making it difficult to enter the modern family.

Mei Zi introduced: the magnetic paper-cut sold by a small shop is made of traditional paper cutting craft, made of magnetic special materials, freely adsorbed on glass and iron, and family decoration has also become an important aspect of small shop business.

In the shop of Mei Zi, the wall is covered with all kinds of paper cuts. The dream of the red chamber, the riverside map of Qingming, the twelve zodiac and so on are all lifelike. Mei Zi introduces that there are more than 3000 styles of paper cutting in the shop, each of which is hand made and purchased in Zhejiang.

The big words in the store, "the world is the nation", and the exquisite paper-cut of Confucius and the three tiger tigers on the walls seem to have brought people back to the splendid history and culture of China.

It has been attracting customers to young customers. Because of its highly personalized products, small shops have opened the market in just half a year. At present, family decoration and enterprise orders have become the main source of sales for "Mei Zi Lai".

In the operation, Mei found that most interested in magnetic paper-cut is middle-aged men. Although many new and new people often come to shop, they have little interest in buying.

In order to attract young customers, Mei launched a customized paper cutting service. Guests can make their own paper cuts only if they can provide photos. Mei said, "many young people come to the store with their own photos, asking us to cut their heads into paper cuts. After ordering the photos, we order them in Zhejiang, and customize paper cuts to get them quickly.

In addition, foreign guests living in nearby communities have become frequent customers of small shops. Mei Zi said that foreign friends are very enthusiastic about Chinese traditional folk paper-cut. Besides buying their home, they often buy a lot of friends for them.

For the future of the shop, plum is confident. "I want to wait for the time to mature and open several branches. I believe that the magnetic paper-cut representing traditional crafts will have a place in the Dongguan market.

The secret of success lies in the fact that with the unique charm of paper-cut art, the plum is aiming at the blanks in the Dongguan market. The magnetic paper-cut which combines traditional art and modern technology attracts many guests' eyes. Timely introduction of customized services for "Mei Zi" has expanded more young customer groups.

Magnetic paper-cut shop opened for half a year, with a monthly profit of 5000 yuan.

The potential of the market is: no matter how the market develops, the national handicraft has a special status. Magnetic paper cutting combines the national flavor and the beauty of modern life. It is easy to be welcomed. Besides, in Dongguan, these shops are still very few and have great market potential.

Risk warning: the paper cutting technology in Dongguan market is new. If it is only used for family decoration, it will take some time for people to accept it. Therefore, the simplicity of the product requires wider sales channels.

The location of the site is: in Dongguan, compared with the more popular Dongcheng pedestrian street and West Zheng Road commercial area, the vicinity of residential areas can bring more regular guests. Besides, tourist attractions are also a good choice.