"Distributor" to want to Step into "big dealer" Ranks, must have the following eight thinking!

This is a topic for many dealers to reflect on, and it is also a topic worthy of discussion.

Through in-depth communication and communication with many large-scale successful dealers, it is found that these large-scale dealers often have the following characteristics:

The desire to be stronger and bigger. How big a person's vision is depends on his or her vision.

Therefore, a channel dealer who wants to join the ranks of big dealers must look into the future and cherish the whole world. He will not haggle over the gains and losses of the moment, nor be disheartened by the defeat.

He must be a man with great ambition, strong desire for success, energetic and positive. He always rushes forward to the great future without fear, and the more frustrated he is, the more brave he is.

In addition to having the concept of becoming a bigger dealer and the field of vision, it is also necessary for the dealers to be stronger and bigger

1

Be a brand operator

What is a brand operator? A brand operator should have two characteristics

One is that after getting the manufacturer's product brand, they don't just regard themselves as a "second peddler". They just increase the price and sell them regard yourself as the sales "operator" of the manufacturer in the local market, truly do a good job in the market function extended by the Sales Department of the enterprise, and learn to plan the market, rather than rely on the manufacturers, so that their fate is in the hands of the manufacturers.

The second is to create their own brand, including corporate brand and personal brand, so that they can easily.

2

From speculation to standardization

A considerable number of dealers made their fortune by speculating and selling "small goods" or tax evasion, or relying on "small moves" such as trans regional dumping and fleeing goods, with the help of national reform and opening up. These historical "original sin" behaviors, to a certain extent, have contributed to the growth of dealer enterprises.

But today, with the introduction and improvement of national laws and regulations, it is more and more impossible to make money by "stealth". Therefore, if the dealer wants to be stronger and bigger, it must be a law-abiding dealer and a dealer complying with the rules of the game.

3

From "zajia" to "expert"

Many dealers are "greedy for more and bigger". They mistakenly believe that the more products they represent, the lower the risk.

In fact, this is only considered from the perspective of scale sharing cost, but from the perspective of management, it will be found that the more categories, the more difficult the management is, the higher the risk will be taken, especially when the resources such as agency channels and teams cannot be complementary. Therefore, it is better to focus on resources, to be a professional distributor, to focus on the products of a certain industry, a certain level and a certain channel, so as to do a deep and thorough work and lay a solid foundation.

4

Pay attention to the building of soft power

Soft power is relative to hard power, such as customer relationship, perfect service, good quality of marketing personnel and so on.

Soft power must rely on accumulation and education. It needs to be accumulated over time, not overnight. But it is very important for dealers to become stronger and bigger. Only by strengthening their own soft power, dealers can truly have core competitiveness and attract downstream customers to participate in market competition better.

5

From distributor to service provider

Many dealers, especially those of large enterprises, often play the role of a distributor.

Therefore, dealers need to change to service providers, provide services needed by downstream customers, add value to the products and lay a foundation for them to obtain more profit space. In addition to distribution services, dealers can also provide product extension value by providing market research, market planning, terminal promotion execution, deep distribution and co marketing, so as to continuously add value to their own behavior.

Build a professional team

Some dealer owners always like or are keen on everything. They do everything by themselves, which makes them feel tired and tired.

In fact, for dealers, the future market competition must be team competition. The era of individual heroism has passed. No matter how high the wisdom is, it will not be very big for dealers. Only by relying on the strength of the new management team, can the dealers do things in a standardized way.

7

Realize corporatization operation

If the dealers want to be stronger and bigger, they must come out of the strange circle of family like workshop and really implement the company management.

It is necessary to introduce professional managers according to the division of labor in a timely manner. It is necessary to establish a management platform, introduce procedural and standardized management rules and regulations, restrict and require the behavior of all employees according to the enterprise's "law", and avoid the assessment and incentive of employees by the two standards of relatives and "outsiders".

8

Win win and cooperative thinking

Marketing is the orderly and effective transmission of the value chain, and distributors are the key link to connect manufacturers and downstream customers. However, it is far from enough to rely on the strength of distributors to realize the value of commodities.

It is necessary to fully mobilize the enthusiasm of upstream manufacturers, downstream distributors and terminal operators, so as to sell the products well and make money continuously. In order to achieve this goal, a core idea is that dealers must adhere to Win win and cooperation 。

The establishment of win-win concept will let dealers know how to reasonably distribute profits according to the role of each channel link, instead of being monopolized by one company. The establishment of cooperation idea will enable dealers to strongly support the market behavior of manufacturers and downstream customers, so as to act in groups, and finally achieve win-win and multi win.