In the winter of 2019, Anta sports gave a good result. It doubled its market value in 2019. The main brand is on the higher level, FILA continues to grow and many brands are fission, Desanto's adjustment is effective and profitable, and the integration of Amer is smooth. For now, it is very optimistic that the core of Anta sports will rise again.

From Business to Brand, China is changing. At the same time, it also realizes the overall optimization of design, R & D, brand marketing, retail operation and brand collaboration. At the same time, it has reorganized Amer's China business in 3-5 years, and has opened up the global business of Amer, making it the leading sport brand in the world.

Looking back on the past year, Anta's market value doubled in 2019. Among them, the company's net profit continued to grow upward, in the 2017-2019 year period, the company's net profit remained at 30%+ compound growth, valuations increased from 20 to 25+ times in the end of 2018, and increased by about 40%. The recovery was excellent in 2019, pushing both performance and valuation up.

Its main brand is also responsible for its continuous growth in double-digit growth throughout the year and faster growth in the second half of the year. FILA has been exceeding expectations. It is expected that the annual growth rate is far higher than 30%, and its growth rate will reach more than 50%. Amer integrated Price-in, 2019Q2 successfully completed the merger Sogou, and completed the adjustment of the organizational framework.

Because of the impact of the epidemic, many enterprises have not developed well. However, under the impact of the Anta sports epidemic, it made a quick response, vigorously promoting online sales of goods, and quickly launching the WeChat Mall for drainage.

It is predicted that Anta sports has a great chance to continue to exceed expectations. From the point of view of the main brand. Growth has the chance to stabilize the double digit center, continuously invest in research and development, continue to improve product building ability, and constantly improve the proportion of shopping center, expansion area, and update the image of stores. Desanto's supply chain problem has been gradually solved, the profit cycle is faster than FILA, and store efficiency is faster.

2019 H1 profit and loss balance, so far, the number of stores is about 130-140, the single store efficiency has reached more than 500 thousand / month. The medium and long term goals are 300-500 and 70 000 stores, contributing about 30-40 billion. FILA online shop optimization, footwear proportion is also rising, so the realization of 30%+ growth is also more likely.

For now, it is very optimistic about the core competence of an sports company. Anta sports has achieved overall optimization through design, R & D, brand marketing, retail operation and multi brand synergy. Anta sports has been organizing Amer China business in 3-5 years, and has opened up Amer overseas business in about 5-10 years.