According to the media, Rui Xing coffee CEO Qian Zhi Ya announced today at the Rui Xing coffee unmanned retail strategy conference that as of the end of 2019, the number of direct store outlets of Rui Xing coffee reached 4507, and the total number of transactions was over 40 million. The number of stores in Rui Xing coffee has surpassed Starbucks and has become the first big brand in the Chinese market.

Meanwhile, Rui Xing coffee also released the intelligent unmanned retail strategy today, announcing the launch of luckin coffee EXPRESS and luckin popMINI.

According to introducing, "Swiss is buying" uses Swiss Schaerer coffee machine, IIAC Gold Award coffee bean and other raw materials, product quality and taste will reach the same standard as Rui Xing coffee store.

"Rui cost-effective" is the main line "to buy electricity prices." Rui Xing coffee will cooperate with global suppliers to purchase and customize large scale purchase price, and reduce the channel cost with the help of "Rui". It is learnt that the future of unmanned retail terminals will be spread out in offices, schools, airports, stations, gas stations, expressway service areas and communities.

Aiming at the intelligent unmanned retail strategy launched by Rui Xing, Qian Zhi Ya said that Rui Xing coffee's unmanned retail outlets, offline stores and e-commerce channels form a self flow system of Rui Xing coffee's whole channel.

In addition to this, Rui Xing coffee today launched a joint release ceremony with the PepsiCo Inc, Nestle, Shelley, Oran (Olam) and other 14 brands.