On the evening of October 29th, the three Quarterly Bulletin released by the noble bird reported that the company's revenue in the first three quarters was 1 billion 169 million yuan, down 49.2% compared to the same period last year. Net profit loss was 166 million yuan, and the profit was 16 million 60 thousand yuan in the same period last year, a decrease of 1134.18% over the same period last year.

Your main business is the design, R & D, production and sale of sports shoes and clothing. The brands include "noble bird", "AND1" and "PRINCE".

In June this year, in the announcement, the great bird announced that the medium and long term strategic plan should be adjusted to return to the main business, that is, to consolidate the operation ability of the "noble bird" in the traditional sports shoes and clothing industry. At the same time, it actively embraced the Internet, strengthened cooperation with the Internet business platform, strengthened brand operation, made the brand of "noble bird", increased the investment and promotion of AND1 and PRINCE brand, and expanded it into a multi brand, multi market and multi-channel sporting goods company.

But the transformation of the dealer system has led to the increase in the cost of the new mode. At the same time, the credit rating has been downgraded, and financial irregularities have been criticized.