In August 28th, the German sporting goods giant Adidas (Adidas) announced a partnership with Storr, the social media opinion leader of the US San Francisco, and invited 10 thousand members of its Creators Club to join Storr as a brand distributor.

Last year, Adidas launched a membership project called Creators Club. Membership of Creators Club can give priority to Adidas's new and limited money and participate in special events. There are four levels of membership.

All invited members have the opportunity to cash in on their social influence. Each transaction will receive a 6% Commission, or choose to donate it to Adidas Girls on the Run, which helps 8 to 13 year old girls acquire the necessary skills of life.

Adidas's initial plan is to invite more Creators Club members, then gradually relax restrictions so that more users can become brand distributors.

Chris Murphy, senior digital director of Adidas, said: "for our customers, buying advice often comes from friends and those who love sneakers. They have more or less social media influence. All along, we have been improving our sales performance by sneakers, opinion leaders and athletes, because they have great influence and appeal. Now we have seen a new era of social media marketing, and consumers will also become brand distributors or retailers. "

At the beginning of this year, Adidas launched the incubation space Platform A at the Station F, a start-up incubator in Paris, France. 13 young start-ups were stationed in the platform.

Storr is one of the 13 start-ups. After downloading platform App, users can easily create their own online stores and sell cooperative brand products through social media such as Instagram, Facebook, Twitter and platform App.

Storr was founded in 2016 by Eric Senn and Jason Senn. Its headquarters is located in San Francisco, USA. It is positioned as a P2P business platform. Anyone can own their own shop just by using a smart phone. In the sales process, users only need to act as intermediaries and recommend their brand products to friends and relatives. Inventory, transportation and return issues are all branded by the brand.

At present, Storr has been working with more than 170 brands. Besides Adidas, there are also RE/DONE Denim, Solid&Striped, La Ligne, Jonathan Simkhai, Naadam, HillHouseHome, Simkhai, and so on. Storr supports iOS and Android platforms, and the payment methods are mainly Google Pay and Apple Pay.