On the evening of July 30th, La Natsu Bell (603157, SH) issued a semi annual performance loss notice in 2019, which showed that the net profit attributable to shareholders of Listed Companies in the first half of 2019 was -4.4 billion ~-5.4 yuan, while the net non profits were estimated to be negative 490 million yuan to minus 590 million yuan, down by 364.5% to 418.5% over the first half of 2018.

La Natsu Bell explained that the company's operating income in the first half of 2019 was down by more than 20% compared with the first half of 2018 (calculated by the aggregate method) in the first half of the year. At the same time, the company accelerated the sale of over season products, resulting in a decline in the average gross profit margin of commodities.

In addition, the company said in the announcement that the company's business transformation and adjustment, the reduction of capital and efficiency and other measures are being actively promoted, but the actual effect still needs a certain time to gradually reflect that the reduction in the first half of the year has not been able to offset the decline in gross margin. In addition, due to changes in the external financing environment, the company continued to return bank loans during the reporting period, which had a negative impact on the company's purchase in spring and summer in 2019, and so on.

It is worth noting that the announcement shows that as at the end of June 2019, the number of operating outlets within the company decreased by more than 2400 compared with the end of 2018. The company's 2018 annual report shows that as of the end of 2018, La Natsu Bell's more than ten brands of physical stores totaled 9269, of which LaChapelle and Puella stores were more than 1900.

"Daily economic news" reporter noted that the company's share price trend is also not optimistic, in July 22nd, the company's share price hit a record low to 5.72 yuan / share, the day closed down 5.41%.

In addition, a notice on changes in the Secretary of the board was issued along with the semi annual loss notice, which showed that the board of directors of the company received the resignation report of Ding Lili, Secretary of the board of directors in July 30, 2019. Ding Lili has applied for resignation as secretary of the board of directors due to work adjustment, but will continue to hold other non senior managerial positions.