Peng Bo today quoted sources as saying that Brand Company MINISO Co., a cheap living home, is going to Hong Kong or to the United States to market and raise $1 billion.

For IPO rumors, the name of the company responded that the IPO plan and employee equity incentive plan had been launched at the strategic meeting held in January 2018.

According to public news, in January 15, 2018, the famous brand of "good fortune" was held in Guangzhou to carry out the "butterfly change, evolution and freshmen" brand strategy conference, and around the core of "preparing for IPO listing", we plan to achieve a comprehensive upgrading of enterprises in 2018. The main strategies include clear strategic guidelines and continuous ball expansion.

The official website of the famous and high quality product shows that the company which was founded by Ye Guofu and Miyake Junya three Zhai Shun in 2013 was 17 billion yuan in revenue in 2018. In the press conference of the Strategy Conference in early 2018, the company said its revenue exceeded 12 billion yuan.

In 2018, the company announced a 1 billion yuan investment from the Tencent (0700.HK) and the private giant Hillhouse Capital Group, the first external investment that the company publicly showed and obviously Pre-IPO investment.

Two external investors have shown interest in Retailing in recent years. Tencent with huge online users are actively integrating online, offline users and their social media tools and payment systems, while high leverage capital has previously helped BELLE shoe management to achieve privatization of Hong Kong stocks.

The company has reached strategic cooperation with more than 80 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, South Korea, Malaysia, China, Hongkong and Macao, and has more than 3500 stores, according to the company, which has an average of 80-100 stores a month.

Ye Guofu and the cheap brand that he founded in 2013 is known as high quality and low price. His official website will position himself as "the advocate of the global intelligent consumer goods". The brand mission is to make the global consumers buy better products at lower prices, and the brand vision is "becoming a world class retail enterprise" and has the brand value of "striving to change fate".

However, since its establishment 6 years ago, the name of the best quality products has always been referred to as "Shanzhai". Its name and Logo are very similar to that of Asia's largest fast fashion brand Uniqlo UNIQLO. Besides, the brand's products are also subject to infringement of intellectual property litigation from time to time. They are referred to as the "Shanzhai version" of Japanese grocery brand MUJI Muji, which is now in a difficult position in the Chinese market due to a series of offline and online low price competitors such as famous brand products, NetEase's strict selection and millet products.