After the Samsung conference made the Supreme Italia "legal counterfeit brand" known and concerned by more people, Supreme Italia actually reiterated its global plan, including the progress of China's flagship store, and the plan to launch the "official entry to China" conference in the first half of this year in Shanghai Mercedes Benz center.

However, according to the latest news of The Drum, the "right" Supreme rights protection is beginning to show results. The Trademark Office of China has cancelled the two registered trademarks of Supreme Italia in China, and this fact will directly affect the action of Supreme Italia in China next.

On the other hand, Supreme said it was working with local law enforcement agencies in China, and it has been fruitful in the past few months.

However, this is only the beginning. According to the information disclosed by the China Trademark Office, there are 85 Supreme related trademark applications being examined and approved. The process of trademark registration is very complicated and the time span is very large. It is also a very long task for Supreme to continue to safeguard its rights. Too many rights protection will evolve into a more financially and physically strong PK in the future. The IBF of the parent company behind Supreme Italia is also quite strong, and the global rights protection will continue.

Another good news for Supreme fans is that Supreme has already achieved initial success in Italy. In April of this year, Italy began to complete the shelves of Supreme Italia products, and Supreme's trademark and counterpart rights before Italy registered in Italy.