Our country

After years of development, it has been formed.

Consumers' awareness of consumption is getting higher and higher.

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On the whole, China's clothing industry hit bottom in 2016, and began to pick up in 2017, continuing the recovery trend in 2018.

In the past 2013-2017 years, the scale of China's garment customization market has been expanding, with an average annual compound growth rate of 22.9%.

Our country in 2017

The scale of customization reached 137 billion 100 million yuan, an increase of 20.7% over the same period last year.

It is estimated that by the end of 2018, China will be

The scale is expected to exceed 150 billion yuan, and the growth rate will remain above 10%.

1, brand differentiation development

Customization has come out of a simple area, and branding will be a trend.

From the perspective of brand development, the brand structure of clothing will be further broken down in the coming period, and the characteristics of brand differentiation will become increasingly obvious. High-end brands, popular brands and fast selling brands will develop together to meet the market demands of different levels and different groups.

2, the further expansion of the electricity supplier scale

along with

The impact on people's lives is deeper and deeper. E-commerce has greatly stimulated consumers' desire to buy.

As the first category of online shopping, clothing and apparel products are expanding into new models and technologies such as C2C, B2C, O2O and virtual fitting rooms. Sales of mobile terminals are growing rapidly and the internal structure is optimized. There will still be tremendous room for development and potential in the future.

3, chain operation of enterprises

Chain operation can be used for garment customization enterprises, with low investment and rapid expansion of market scope, and can avoid problems such as shortage of funds and shortage of personnel due to the full development of branches of enterprises, and for franchisees, it can reduce investment risk of self created brands, and can easily possess the resources of famous brand resources of professional wear and obtain a successful business mode.