On the afternoon of August 21st, 2018

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Since the nineteen party put forward the requirement of "promoting the creative pformation and innovative development of Chinese excellent traditional culture", a wave of publicity and promotion of traditional culture has been launched across the country.

To deepen the construction of the cultural and ecological protection experimentation area of Yao nationality in Guangdong, to promote the national intangible cultural heritage.

The inheritance and protection of the costumes of the Yao nationality, a provincial intangible cultural heritage, to promote Ruyuan Yao Autonomous County.

The innovation and development of culture has become one of the hot topics of Guangdong's current heritage.

On the afternoon of August 21st, 2018 Ruyuan Yao Autonomous County

Design Competition finals

This event, as one of the important activities of autumn in 2018 Guangdong fashion week, has caused widespread dissemination and discussion of fashion in the fashion, cultural and media circles.

This event is carried out by the people's Government of Ruyuan Yao Autonomous County.

、廣東省服裝設計師協(xié)會聯(lián)合主辦，由乳源瑤族自治縣委宣傳部、乳源瑤族自治縣文廣新局、廣東服裝研究設計中心有限公司具體承辦，廣東省文化廳巡視員陳杭，廣東省文化廳非遺處處長杜紹勤，廣東省經濟和信息化委員會生產服務業(yè)處處長蔣蒲生，廣東省經濟和信息化委員會消費品處調研員李曉燕，韶關市乳源瑤族自治縣政協(xié)主席趙志敏，韶關市文廣新局副局長溫軍燕，韶關市文廣新局非遺科科長楊轆銘，韶關市乳源瑤族自治縣文廣新局局長趙丹丹，廣東省廣輕控股集團有限公司經營發(fā)展部副部長周娟弛，廣東省工業(yè)設計協(xié)會秘書長周紅石，廣東省工業(yè)設計協(xié)會總監(jiān)楊杰，廣東省工藝美術研究所副所長李紫螢，廣東省服裝服飾行業(yè)協(xié)會會長卜曉強、執(zhí)行會長劉岳屏、執(zhí)行副會長周侖、副會長兼秘書長黃益群，廣東省服裝設計師協(xié)會執(zhí)行會長丁寧、執(zhí)行副會長溫

Jinghua, vice chairman Wang Jia, vice chairman of the Guangdong garment research and Design Center Limited, general manager Ye Yili, Ruyuan Pearl River Delta Business Association, Guangzhou branch secretary Xu Qianlian, more than 600 people attended the finals.

　　本次大賽高規(guī)格、專業(yè)化，廣東省服裝服飾行業(yè)協(xié)會副會長兼秘書長黃益群，中國十佳服裝設計師、華南農業(yè)大學藝術學院院長、教授、碩士生導師、廣東紡織服裝非遺推廣大使金憓，中國十佳服裝設計師、廣州珈鈺服裝設計顧問公司董事長林姿含，中國十佳服裝設計師、廣東名瑞(集團)股份有限公司總經理、中國紡織工業(yè)聯(lián)合會駐廣東潮州傳統(tǒng)工藝工作站培訓部主任、廣東紡織服裝非遺推廣大使蔡中涵，著名畫家、暨南大學藝術學院碩士生導師李清華，廣東十佳服裝設計師、廣東技術師范學院美術學院服裝設計系主任、教授、碩士生導師、廣東紡織服裝非遺推廣大使蔡蕾，乳源瑤族自治縣文廣新局局長趙丹丹，乳源瑤族自治縣文廣新局辦公室主任鄧雄華，唯品會信息科技有限公司原創(chuàng)品牌事業(yè)部總監(jiān)施淑明，全球原創(chuàng)服飾品牌服務平臺梧桐珆創(chuàng)始人小東邪等

Experts from industry associations, industrial design experts, technical experts, market management experts, university professors and traditional culture experts have formed the jury of this competition.

Since the start of the competition in June 13th, over two months, designers have gone through the stage of collection, design and production, and finally presented 16 sets of design works on the autumn stage of 2018 Guangdong fashion week.

After the comprehensive evaluation, the gold prize was awarded to the 8 work of Ling Yu Clothing Co., Ltd., "Ling Wu". The silver prize was "Yao Hui", the 5 work of Guangzhou Yiqu Garments Co., Ltd., "Yao Feng Xin Yun", which is the 13 work of Guangzhou Guangfu garments development Co., Ltd.; the bronze prize is 1 works of Guangzhou Cheng Xiao Qin Culture Communication Co., Ltd., "Yao Jia Ji", 12 works of Guangdong University of Technology, "cloud over the Mountain Yao Zhai", and 14 works of "Wei you" design studio, "wandering".

"Beauty", the 16 works of Guangdong science and Technology College, Yao yuan, Yao Tong, 15 of Guangzhou Xin Chen Business Management Consulting Co., Ltd., the 7 prize winning cultural and creative design award is Guangzhou's Bai en Trading Co., Ltd., 7 works "take it to blue", 3 works of Guangzhou billion Valley Clothing Co., Ltd., "Yao impression", and 11 works of the Ru Ru costume design studio, "the girl of Yao nationality is in Paris", the 10 works of Wuyi University art and Design Institute, "Fusion & new"; the special prize is the 6 work of the Guangzhou wing to rattan dress Co., Ltd., the "left wing totem" and the 9 work of "Guangzhou Yun". In addition, the award for the non vintage fashion application is the 2 work of Yidu Garments Co., Ltd., Yao Yao, and the 4 of Guangzhou fan Xuan Ming Garments Co. Ltd.

It is worth mentioning that in the 2018 Yao Autonomous County of Ruyuan Yao costumes design competition finals, the organizers also held a special press conference.

Zhao Zhimin, chairman of the CPPCC in Ruyuan County of Shaoguan, said that the purpose of holding the Yao dress contest is very clear. It is to carry out the spirit of the party's nineteen great spirits and general secretary Xi Jinping's important directive spirit to Guangdong's "four in the front row", to release the potential of the characteristic cultural resources, to stimulate the development power of the cultural industry, and to make the life of Yao culture reintegrate into the life of the people. It has become a cultural phenomenon that people love to see and promote the revitalization and development of traditional arts and crafts.

For Ruyuan, we should strive to provide a special cultural support in the forefront of the national minority autonomous counties.

"Culture led fashion industry" is an important position in the development of China's garment industry at present. It is an important part to promote the inheritance and innovation of intangible cultural heritage.

Answering reporters' questions, Wang Jia, vice president of Guangdong Fashion Designers Association, stressed that in order to promote the heritage and enhance the confidence of Guangdong culture, the association has been committed to the promotion of intangible cultural heritage. This spring Guangdong fashion week, the association recruited the first batch of "ambassadors for the promotion of textiles and clothing in Guangdong" and held a conference on the exhibition of intangible cultural heritage.

The "Yao Yao Costume Design Competition finals" of Ruyuan Yao Autonomous County, which is held this time, is promoting the application of Guangdong's "intangible heritage" in clothing from various fields and levels, promoting the modernization of "intangible cultural heritage", the commercialization of fashion and the development of sustainable development.

In addition, in order to further promote the heritage of intangible cultural heritage and promote the integration of Yao embroidery into a better life, the Guangdong provincial clothing and Apparel Industry Association jointly disseminated the traditional culture of Yao embroidery. At the same time, Wu Tong as a designated platform for the promotion of original clothing brand, the exhibition, dissemination and promotion of the whole network will jointly promote the global popularity of Ruyuan Yao embroidery.

Wu Tong Qi original clothing brand mall opens the Museum of Ruyuan Yao embroidery design competition, develops online ordering channels, integrates online and offline, achieves order pactions, helps excellent designers and offline industries and purchasers achieve precise docking, and promotes the commercialization of Yao embroidery works.