In 2018, Bosideng will continue to increase the category of down garments from the aspect of product design and younger marketing.

In June 28th, Bosideng group released its latest financial year report. In the year ended March 31, 2018, revenue rose 30.3% to 8 billion 881 million yuan, and gross profit was 4 billion 119 million yuan, up 30.22% compared to the same period last year.

The profit of the company's equity shareholders increased by 57.07% to 615 million yuan, and the basic earnings per share were 5.82 points.

Bosideng said that during the year, the proportion of down garment business accounted for 63.6% of the group's revenue and was the largest source of revenue for the group.

The OEM management business, women's clothing business and diversified clothing business accounted for 10.6%, 13% and 12.8% of the group's revenue respectively.

In the same period last year, the above four businesses accounted for 67.2%, 11.4%, 9.1% and 12.3% of the group's revenue respectively, and the proportion figures fluctuated.

The financial report shows that the gross profit margin of the down garment business increased by 0.4 percentage points to 51.5% as Bosideng continued to clean up its inventory and launched a new product with high gross margin.

And the new women's clothing brand Tianjin women's higher gross margin driving group.

Gross profit margin increased by 7.8 percentage points to 76.4% last year.

With the promotion of down jacket and women's clothing business, the profit of the group has increased by 39.9% to about 923 million yuan.

Bostden said in the near future that the operation of men's wear, children's wear and household lines had been suspended, and although much damage had been caused, most of the plans were put into operation in the future.

Category.

It will be closer to design and marketing.

In order to create the image of Bosideng down jacket in people's minds, we need to innovate and younger.