South Korea's electricity supplier acting service provider cafe2 said recently that South Korea fashion Brand exports to Japan's cross-border electricity supplier rose for three consecutive years. According to KOSIS's public data, the export volume of Korea's cross-border electricity supplier to Japan in 2016 was 116 billion 77 million won (about 700 million yuan), the highest ever recorded in statistics. among clothing The export volume of fashion related products reached 75 billion 520 million won (about 450 million yuan), accounting for about 65% of the total share of cross-border exports to Japan, and it also continued the growth trend of three consecutive years.

(source: Korea Statistical Office)

The above data are inextricably linked with the active entry of many Korean fashion brands into the Japanese market. Among them, Koreans and Japanese expatriates were born and co founded in Korea. Women's wear KimRina and KimJiyeong of brand Yellow said in an interview: "we are very interested in Korean fashion. Compared with Japan, we believe that Korean clothing has certain advantages in terms of price and quality. Also optimistic about such a prospect, decided to start business in Korea to make women's clothing.

According to the world clothing and shoe net, there are mainly two channels for Korean fashion enterprises to enter the Japanese market through cross-border electricity providers. One is to enter Japan's local e-commerce platform through Lotte, Japan and Asia, and the other is to build an official Japanese Independent shopping website. Lotte, Japan, entered the business in order to raise more sales of Korean goods, and held investment promotion sessions in South Korea in 2015 and August, respectively, for two consecutive years in September.

The Korean women's clothing brand DarkVictory also opened an official Japanese Independent shopping website in 2014, when the cross-border electricity supplier was in the ascendant. At present, the Japanese market occupies more than 60% of the overseas sales of the brand, and sales in the Japanese market in the second half of 2016 were three times higher than that in the same period last year. Dark Victory's related operators said: "with the increasing influence of Korean cultural products overseas, Han Feng's fashion has been accepted by more overseas consumers. Their favorite products or preferences are very similar to Korean local consumers.

(DarkVictory Japanese official website screenshot)

In addition, 22XX, which has 200 thousand official website members in Korea and shipped more than one million pieces per year, has officially entered the Japanese market at the end of last year. The brand opened a Japanese official website and entered the Lotte market. The Japanese official website of the brand has achieved a weekly sales turnover of more than 30 million won in just a month.

(22XX Japanese official website screenshot - Japanese brand named ENVYLOOK)

In this regard, the logistics system between the two countries is also a good catalyst. South Korea and Japan are adjacent to the sea. Korean fashion enterprises are transported to Japan by air and sea transportation. For example, the women's clothing brand Yellow wants to send the package to Busan, which will send the brand merchandise to Japan by means of sea freight through the contracted logistics company. It takes an average of 4 days to send to Japanese consumers. The basic distribution fee is about 600 yen (about 36 yuan), compared with 700 yen (about 42 yuan) in Japan, the distribution fee is basically the same price or even lower.

In addition, 22XX also regards fast distribution service as one of the brands' competitiveness overseas. The brand has opened a logistics center near South Korea's Jinpu International Airport and has prepared more than 100 thousand items ahead of schedule, so as to ensure that the goods can be packaged immediately and sent to Japan at the first time. "Our brand delivers 90% of the day's shipments to customers." 22XX's responsible person said.

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