The Korean fashion underwear brand Good People signed a strategic cooperation memorandum with Han Du Yi house. The two sides will start with the brand cooperative operation mode and gradually discuss the specific matters of establishing a joint venture brand.

As early as ten years ago, Good People's fashion underwear brand YES tried to enter China, but because of its bold style, it did not adapt to the relatively conservative underwear market at that time, and finally failed.

"When everyone wants to

When we hide inside, our pleasant imagination begins; when everyone says underwear is not what we want, our new attempt begins. "

Yin Youhuan, the representative of Good People, said.

Now, Yin Youhuan thinks that the time is ripe: "nowadays, the purchasing power of the Chinese market is beyond doubt. Chinese youth are paying attention to the inner fashion.

Good People realized that the draught finally arrived.

Of course we have to go in.

But this is the mode of the electricity supplier. "

It is understood that the Good People chose to cooperate with Han Du Yi house to enter China.

"We understand that the Korean brand has already established a new online brand with the Pathfinder and" nine herd "brand, and has also reached a strategic cooperation with BlackYak, the first outdoor brand in Korea.

So Good People is also willing to try, create a brand new online brand, and do it with Han Du Yi.

The strength of Han Du she's brand building in China's Internet industry far exceeds that of other electricity supplier operators, which is the basis for cooperation between Good People and other suppliers.

We are responsible for products, and Han Du is responsible for ecological operation and brand building.

Yin Youhuan said.

The Korean capital has been pformed into

The brand eco operation group has nearly 40 fashion life brands, including Hanfeng fast fashion women's brand HSTYLE (Tmall flagship store), Hanfeng sweet girl Nana diary (Tmall flagship store) and other Korean brands.

"HSTYLE and Nana's diary are aimed at 16-25 year old girls, which is basically consistent with the mainstream consumer groups of Good People."

"The current online underwear market is more focused on the exploration of women's sexuality and intellectuality, and lacks attention to youth, vitality and individuality," said gale, director of marketing center of Han Du Yi she.

But these are exactly what girls of this age group care most about.

"What we are best at is products, but good brands are not just products.

Ten years ago, we had once lost a battle. This time we must find a strong partner in China's brand building and move forward together. "

Yin Youhuan said.

In addition to Good People, Korean fashion brand Chuu recently signed a strategic cooperation agreement with Korea's clothing house.