
at home and abroad
Luxury goods
Price differential keeps shrinking.
If China's luxury
market
In the past period of time, the starlight was dim, and now the faint glimmering of light has made the whole situation delicate.
The number of luxury stores in the world has surged in the past 10 years, especially in China. China has jumped to become the more than 2 largest luxury store in the world, after the United States.
However, in the development of the luxury industry, there is always a force in the containment, which is the arbitrary spread of Pang Dahe's fake goods on behalf of the market.
Nanjing ranks thirty-second in the world.
"In the next few years, the luxury market is expected to expand at an annual rate of 2% to 3%, mainly driven by the Chinese market, and eyes of all eyes are on the Chinese market. The key is that it can guide the industry to restart."
Bain's forecast makes people pay more attention to the market development of the luxury industry.
According to the first "global luxury index for cross-border luxury retailers in 2016", which was first released in May this year, Asian cities accounted for 8 seats in the ten most popular destinations favored by luxury retailers, while Hongkong ranked second in China, while Shanghai and Beijing in the mainland were sixth and ninth respectively.
"In this ranking, Nanjing is in the thirty-second place and has entered the 50 force."
Insiders say there is still a lot of room for development in Nanjing's luxury market.
online shopping
Luxury goods are 6 times the amount of fake goods.
Even though China's luxury market has great potential for development, foreign countries are still the main battleground of luxury consumption.
We often see that after the explosion of a commodity in a foreign shopping mall, it is swept away by China's "purchasing agents".
According to the relevant data, in 2015, 78% of Chinese luxury consumption occurred abroad, with an amount of up to US $91 billion, an increase of more than 12% over the same period last year.
"Luxury consumption is a huge cake, especially in the field of purchasing, which is the hardest hit area of counterfeit goods.
If the problem of counterfeit goods is not solved, it is likely to be a "poisonous cake".
According to the relevant surveys, luxury goods in the market visibility is 6 times the authenticity.
In recent interviews with French media, Hermes CEO Patrick Thomas also said: "80% the goods sold on the Internet in the name of Hermes are all fake."
Domestic discount price is close to purchasing price.
"A lot of times, the price of domestic luxury goods counters is not very different from that of foreign countries, and the purchase of products is also a matter of concern for genuine products."
Ms. Zhou, who is good at understanding the price contrast between luxury brands at home and abroad, said last week that GUCCI outlets were officially open to the public, but not at the end of time, but sold out. Shoes 50 percent off, bags 40 percent off, and clothes 5-6.
From the relevant staff of the German Plaza, we learned that the long queues at the shop gate lasted for a whole day on the day of the GUCCI open discount.
"Apart from the discount offered by the luxury brands, luxury brands will join the discount market every year during major festivals such as celebration, Christmas and so on."
The staff of dkji mentioned that on the 26 th of this month, the mall will hold annual celebration activities, including 5-7 PRADA discount products, 40 percent off VERSACE products, 5-7 BURBERRY discount products, and 30 percent off selected products from DOLCE&GABBANA.