2015, China

The main characteristics of the industry's economic operation are slow, stable, professional differentiation and structural optimization.

Su Chaoying, director of China Leather Association, pointed out that in the past 5 years, the index of light and heavy leather has declined year by year, indicating that the industry has slowed down.

As for the whole industry chain of leather and shoemaking, sales revenue and profit in 2015 are still increasing steadily, but the overall growth rate has dropped, and the total export volume has declined for the first time in nearly five years.

Among them, the industry sales revenue of 1 trillion and 400 billion yuan, an increase of 6.1% over the same period, the growth rate dropped 3 percentage points.

In the same year, the national regulation of leather production was 600 million square meters, an increase of 2.2% over the same period, and the growth rate was accelerated by 1.6 percentage points.

Mainly due to the excellent performance of automotive leather and upholstery leather, which has stimulated the growth of the industry, but in general, the demand for raw materials has been reduced, and the import value of finished leather and semi finished leather has been reduced.

Downstream regulation

Sales revenue reached 743 billion 780 million yuan, up 7% over the same period last year, and the growth rate dropped 1.9 percentage points.

The export performance of shoes was lower than expected, and the value decreased by 8.1% and 5.1% respectively.

The export of leather shoes was even larger, with the value being 13% and 11.8% respectively.

Comparatively speaking, the import of footwear industry has increased continuously in the past few years. In 2015, the import value of footwear in China increased by 32.4% and 20.1% respectively over the same period.

There is also a downturn in domestic sales, which is also weak in domestic retail sales.

Retail sales continued to slow sharply.

It is noteworthy that the electricity supplier has become a new growth point of the industry, and the online sales volume of men and women shoes has increased by 12.5% and 6.6% respectively over the same period last year.

At present, China's economy has entered a period of pformation, and the mode of economic development has shifted from export and investment driven to the direction of innovation and consumption driven.

This brings new challenges and opportunities to China's leather industry. In the process of changing from quantitative growth to technological innovation, enterprises need a lot of new investments.

Production enterprises will face more stringent environmental protection requirements, which makes the demand for cleaner production technology and equipment more urgent.

Of course, the industry is also facing new opportunities such as population growth and consumption upgrading. Enterprises need to adjust their marketing modes and diversify their sales channels.