Lifestyle brands are becoming more and more popular now, and their profitability is even more impressive, which has led to the fact that a private company with a gold medal has also sold its own brand.

Southern Tide is on sale.

It is reported that Southern Tide was originally held by Brazos Private Equity Partners.

After the acquisition in 2013, it restructured the brand business, and at the same time, the profitability of Southern Tide before opening up the electricity supplier channel was quite impressive.

In the 10 months of fiscal year 2015, the group's total revenue amounted to $35 million, of which the operating profit was $7 million.

Compared to the American Apparel market, especially teenagers

Such as A&F, A&A and other brands decline or even bankrupt, Southern Tide's profitability is not only good, but also the room for growth is particularly impressive.

The official press release shows that the price of the acquisition is 85 million US dollars, although it may be a "loss" in comparison with the current market value of Southern Tide, but because of the popularity of lifestyle brands, it may be considered an overvalued investment.

Therefore, the new international fashion design and promotion company

Satisfied with the acquisition, CEO said that this Southern Tide is excited and optimistic about joining the company's brand portfolio. I believe that through Southern Tide's high quality and full of stylish breath, there will be no lack of comfort design, so that the company's combination and development will be further developed.