Fake and shoddy products have a fatal impact on the market order and consumer loyalty.

As we all know, when a brand starts to become famous, it must be unavoidable that counterfeit and inferior products circulate counterfeit in the market.

Especially the luxury goods industry with huge profits is easy to become the target of counterfeit and inferior products.

Therefore, recently, the luxury feather down brand Moncler announced its cooperation with high technology.

It is reported that

A RFID technology will be implanted in the 2016 spring summer series.

The system consists of a digital alphabet code and a two-dimensional code, which not only can effectively prevent counterfeit, but also enhance the interaction between customers and businesses.

You can identify the authenticity of the product by scanning the two-dimensional code through APP or landing the website through a specific mobile phone APP to scan NFC Code.

And this is not the first time that Moncler has played a fake in this way.

Since 2014, Moncler has banned more than 450 thousand fake and shoddy products through various surveys, various channels and various forms, and has also closed 50 fake e-commerce websites.

In the process of testing, it is necessary to ensure that the input of special symbols and two-dimensional codes can take the next step, to minimize the confusion of counterfeit and shoddy products. In the future, I believe there will be more.

The card is added to embrace high-tech anti-counterfeiting technology.

After all, for brands, especially luxury goods, the quality of the brand will greatly affect consumer loyalty.