After the collision between the fashion sports industry and the high-end tannin market, it is clear that not all sports brands can benefit.

But obviously the Cowboy brand is losing a bit faster.

Want to rely on

The prospect of turning over the brand is not optimistic.

Levi's, and now True Religion.

Recently, foreign media have announced that Towerbrook Capital Partners LP, the parent company of high-end denim brand True Religion and private-equity activist company, is seeking a consultant company, which is intended to sell its business.

And because the True Religion brand continues to slide.

It has also led to Towerbrook's loss of confidence in it.

It is reported that

In 2013, it completed the acquisition at a delivery price of $835 million, which originally thought it would be possible to take advantage of the rise of the cowboy market. However, it met with the rapid slowdown of the global high-end retail market and the occupy height of the sports wind. Therefore, True Religion has not been as strong as Towerbrook expected.

This time, Towerbrook has searched for Maewa Group LLC, looking for help.

This company has helped General Company and RadioShack Corp., an electronics retailer, revive.

Therefore, the brand may very well want to fight for it.