Hermes recently released its 2015 earnings report. In the past poor market, Hermes income still increased, because the terrorist attacks in Paris caused a heavy blow to European luxury brands.

Probably not long ago.

In the earnings report, many people will be concerned about Hermes's outstanding performance in the 2015 fiscal year: in 2015, when the market was gloomy, Hermes could still record an increase of 18.6%.

But there are other concerns.

That's the terrorist attack.

In fact, this is not the first to suggest the impact of terrorist attacks on luxury brands (thematic reading).

However, because of the position of Hermes in Hermes, the problems raised by them are more concerned.

In 2015, due to

The impact of terrorist attacks has led to a lot of brands that are driven by consumption growth in Europe, such as Burberry, Dior, Chanel and so on.

At the same time, luxury brands, which rely mainly on European domestic consumption as the main growth point, have begun to lower their expectations in the 2016 fiscal year.

It may be a few days for terrorist attacks to occupy headlines, but for luxury brands, the impact is far-reaching.

Because you have no way to refuse the policeman standing at the door of the store to check the bags for each customer.

At the same time, due to the influence of tension, fewer and fewer local consumers are willing to go shopping, and travelers from other places are more likely to avoid it.

So, Hermes hair.

In the wake of the conference call, the three major threats in the current fiscal year 2016, in addition to the slowdown in China's economic growth and exchange rate fluctuations, are also one more: terrorist attacks.

And when will the impact of terrorist attacks on luxury goods dissipate? I am afraid that the old fashions in Europe will have to get through this complicated and complicated capital winter.