Prior to that, dunhill's direct competitors Berluti, Brioni and Zegna have experienced a substitution storm. This time, the big move of Dunhill is probably not a simple coincidence.

British luxury men's clothing brand Dunhill announced recently that John Ray, the design director who worked for him for three years, is about to leave. The 2016 autumn winter series just released is its last work in Dunhill.

Dunhill's CEO Fabrizio Cardinali expresses its gratitude to John Ray for its dedication, support and excellent performance in developing the brand. Leaving the office is a common decision of both sides.

At the same time, it emphasizes that the brand's business strategy will still focus on creating high-quality gentleman brand clothing.

As for who will take the John Ray, it is not known yet.

During the term of John Ray, "Dunhill" itself is "old British".

"There is not much emphasis on fashions and slender profiles, but rather a part of a British fashion brand that he has designed, including mink and alpaca coat, silk striped pajamas and coats, with the most traditional British cloth and tailoring. Even lattice shirts or simple knitted vests have excellent touch.

"If we make high tech sportswear instead of beautiful British tailoring, I think this will mislead our customers," John Ray said in an earlier interview. "Dunhill is a safe brand" and should be made on the basis of clothes that men want to wear.

John Ray also worked in the men's clothing department of GUCCI, but he was so miserable that he was too popular. He finally chose the traditional, masculine and mature Dunhill.

Last year, John Ray joked that he hoped Dunhill would lift the ban on casual wear on Friday, and hoped his colleagues would consider wearing it.

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Last year, Dunhill launched a new perfume called Icon, the first product of the brand perfume family.

The perfume is produced by Inter Parfums, displaying the brand spirit and personal taste of John Ray.

He did not disclose anything about the next step of John Ray.

This John Ray leaves office, people can not help but guess, is not it?

Is the party tired of John Ray's conservative style and design? Perhaps the veteran luxury men's brand with rich historical heritage looks at the fast changing male fashion market.