After Zhou Dafu's earnings and sales plunged 15% on Monday, Lufu jewelry was not spared.

The three quarter results of the 2015-2016 fiscal year show that the group's same store sales fell by 25% during the reporting period, with the sales of Hong Kong and Macao same stores falling by 26% and the mainland market by 10%.

Analysts believe that, despite the weakness of the overall retail environment, although Lufu jewelry has increased the number of shops in the mainland, it still can not get rid of the predicament of low performance.

Lufu jewelry said in the announcement, in the whole

In the three quarter of the 2015-2016 fiscal year, retail sales in the same quarter decreased by 25%, which is higher than that in the past two quarters.

Among them, the same store sales in the mainland market dropped by 10%, while only 2% of the jewellery products sold in the same store, and the gold business fell by 14%.

Sales in the same store in Hongkong and Macao fell by 26%, while jewellery and gold sales fell by 27% and 26% respectively.

Betting

It has not become a life-saving straw for the six lucky jewels.

According to the information disclosed in the announcement, as at the end of last year, there were 159 self operated stores in Hongkong, Macao and the mainland.

The number is 47, 10 and 96, as well as 6 overseas, and 11 new stores in the mainland market. 1260 of the brand stores are located in the mainland.

On the whole, the total number of stores has reached 1420, with a net increase of 8, of which 1356 are located in the mainland market.

Previously reported, LUF jewellery announced in the group's 2015 financial year performance has said that for the mainland market group will take an expansion strategy to enhance the proportion of the mainland market business, will increase 100 stores in the mainland market, including about 20 self run stores.

From the current situation, Lufu jewelry has indeed increased the proportion of stores in the mainland market, but it has not played a significant role in promoting the group's performance.