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Alexander Wang Also Launches New Products Willfully.

2015/12/13 14:44:00 33

Alexander WangFashion BrandBrand Strategy

Alexander Wang, which has always been its own way in the fashion world, recently launched its first.

Jewelry series

。

Influenced by the street breeze, this time, the inspiration for the jewelry series comes from bicycles.

  

Alexander Wang

It is no longer a new thing to be willing to try to design various new products. From bottle openers, neck pillows to kettles and access cards, how to be capricious is self willed.

But as a fashion designer, he has never launched his own jewelry series.

This time, he finally fulfilled his wish.

But how do you see this series of banter?

This series contains only three single items: a bicycle chain chain earring and a lock head.

Necklace and hand

Bracelet.

The combination of gold and silver has a sense of rock and frenzy of underground music, which may be more suitable for cool girls.

The series is priced at between 295 US dollars and 525 dollars (about 1888 yuan to 3360 yuan).

The price is also amazing.

The comrades who want to buy bicycle chain can now stab the Alexander Wang brand website or the Alexander Wang store to feel the shock of the bicycle chain. It is absolutely crude, simple and fashionable.

As a matter of fact, it was long before the T stage of the Alexander Wang2016 spring and summer series, but he has now integrated him into a series.

However, according to himself, he had tried drawing and pricing of jewelry design when he was in office in the early days of Paris. "I really enjoyed the process," he said.

Although he did not disclose sales forecasts, he also said, "according to my previous employer's business, jewelry is an important part of revenue."


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