Its group of Gucci, Yves Saint Laurent, and many other luxury brands and sports brands such as Paris, is preparing to sell its only shoe brand Sergio Rossi to a European investment company called Investindustrial.

This behavior has hit the confidence of the fashion industry in making shoes brand profitable.

The latest trend of Kai Yun group suggests that the single business attachment brand can no longer be applied to the strategic mode of diversification garment market, and the branded fur collaborative manufacturing mode will be more complicated than the initial one.

This has created a suspense for the fashion industry: the fairy tale of the shoe industry, which has been widely praised for the past 20 years, may eventually be shattered, for example, Cinderella's carriage becomes a pumpkin again.

Since the acquisition of Sergio Rossi in 1999, apart from the countless changes in brand designers and CEO, Kai Yun group has not done anything to enhance the qualification of the brand, nor has it been able to operate as other niche brands such as Stalla McCartney and Alexander McQueen.

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Sergio has become the first luxury brand ever sold by Kai Yun group since 2009 when it sold Beida watch. Since June this year, Kai Yun group has also sold its brand Tretorn.

The latest trend of Kai Yun group suggests that the single business attachment brand is no longer applicable to the strategic mode of diversification garment market, and is widely touted.

Collaborative manufacturing will also be more complex than when it first started.

This has created a suspense for the fashion industry: the fairy tale of the shoe industry, which has been widely praised for the past 20 years, may eventually be shattered, for example, Cinderella's carriage becomes a pumpkin again.

Its group of Gucci, Yves Saint Laurent, and many other luxury brands and sports brands such as Paris, is preparing to turn its only one.

Sergio Rossi is sold to a European investment company called Investindustrial.

This behavior has hit the confidence of the fashion industry in making shoes brand profitable.

Since the acquisition of Sergio Rossi in 1999, apart from the countless changes in brand designers and CEO, Kai Yun group has not done anything to enhance the qualification of the brand, nor has it been able to operate Sergio Rossi as other small brands such as Stalla McCartney and Alexander McQueen.

Sergio has become the first luxury brand ever sold by Kai Yun group since 2009 when it sold Beida watch. Since June this year, Kai Yun group has also sold its brand Tretorn.