Although no specific sales figures were released, Adidas said it had sold more than 50% of its sales this year.

The topic marketing on social networking helps Adidas achieve its one month sales target in five days.

"Many retailers are telling us that the first sale of Manchester United uniform is 200% of the same season last season," he said.

"These fans are from all over the world, and we hope that fans from these teams can also become fans of Adidas," said Steve Marks, Adidas's marketing director.

In addition to deepening cooperation with traditional professional giants for several seasons, Adidas has recently focused on ordinary street football enthusiasts and launched the topic marketing of "BeTheDifference" on social networks.

The purpose of Adidas is to declare that ordinary people also have the right to define the victory of sports.

Manchester United, Chelsea, Real Madrid, Juventus, after consolidating these giants' cooperation contracts, Adidas is trying to further open its competitors in its strong soccer field.

In recent years, Adidas, a sports brand from Germany, has not only failed completely in the US market, but also challenged by old rival Nike in its home West Europe.

Nowadays,

It is deepening and becoming a lifestyle pursued by young people all over the world.

From interacting with fans to sponsoring sports events, Adidas is implementing its global package, which aims to show more of its brand to potential consumers.

With Nike

Adidas has chosen a series of top teams as its spokesperson.

In 2015 with Manchester United and Juventus.

After finalizing, Adidas is already the partner of six of the top ten clubs in the world.

In response to different club culture, Adidas launched a different topic marketing: Manchester United's "Break Expectations", Real Madrid's "Only Perfect Counts", Chelsea's "after all is blue" (If it) s not Blue then then, and Juventus's "exclusive".

In addition, the slogan of Bayern Munich and AC Milan will soon start.

Adidas believes that subdivision of social networking topics is more conducive to encouraging fans to join, and topic marketing is also more targeted.