On the afternoon of July 18th, according to the Wall Street Journal online edition, American Apparel American Apparel & Footwear Association recently sent an open letter to Ma Yun, chairman of Alibaba's board, complaining about its website's ineffective fraud.

The association represents more than 1000 clothing and shoe brands, and the open letter says that these brand owners are still unhappy with the spread of counterfeit goods on Alibaba's platform. CEO Juanita (Juanita Duggan) said that although the issue had been discussed for several years, there was no substantial result.

Dugan said that after receiving complaints from the brand owners, Ali's processing flow was too cumbersome. The company should delete counterfeit goods faster after receiving complaints.

　　 Alibaba The spokesman said that the company had not yet seen the open letter, so it could not comment. But Alibaba is committed to combating counterfeit goods and launching anti-counterfeiting activities on its platform through data mining and other technologies.

The association said its members did not see substantive results from these initiatives. Some brands even say that when they want Alibaba to remove counterfeit goods, they even encounter "nightmare questions": the whole process needs to submit complex documents, and the standards followed are inconsistent.

Dugan also said that if Ali did not solve the "systematic fake problem", it would eventually lead to the spread of counterfeit goods in the world.

In addition, France Open Cloud group as Gucci and so on. Luxury brand The parent company filed a lawsuit against Alibaba in May this year, accusing the company's platform of encouraging sales and making profits. Alibaba responded that there was no factual basis for the accusation.