LESIES: the epitome of Hangzhou women's clothing development

Blue love

The backbone of the brand is the theme of "artistic atmosphere".

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As always, it is light and extravagant, European retro elements, exquisite fabrics and exquisite craftsmanship.

The development of blue color has its unique essence, and its growth path can be said to be a miniature of the development of Hangzhou women's clothing.

In the early 90s of last century and many

Like the students born in the class, they rented counters at Hangzhou Tower, started with several sewing machines, designed, tailored and made their own, and embarked on the road of entrepreneurship.

When most of the Hangzhou people who are naturally introverted do not know what the brand is, Qian Feng has focused on making brands, and quickly created the brand of "blue sentiment" and positioned the "blue sentiment" as a 28-38 year old white collar female business attire.

Market reaction is also beyond imagination.

In the following years, Hangzhou women's wear began to learn from the design, sales and operation experience of international famous brands, during this period, many women's clothing such as Jiangnan Buyi and Akimizu Ito were produced.

Up to now, hang faction

After the Yangtze River, the waves pushed ahead, and the waves wanted to internationalize.

Throughout the Hangzhou women's clothing market, although "fresh but not frivolous, casual but not publicized, graceful and fashionable," this has always been the personality of Hangzhou style women's clothing. The southern flavor of Xiao Jia Bi jade is the soul of Hangzhou style women's clothing, but the blue color looks like the overall flavor of the whole country.

The design of the old hang women's clothing is hottest than the current independence.

They seem to have more than enough culture and lack of personality. They also discard the original brand of Hangzhou school and look like a good student with a golden mean.