Wu Mei said, as underwear professionals, not only underwear sales, performance. The brand culture of charm curve is caring for oneself, caring for others and caring for Chinese women's breast health.

In the process of developing underwear, the charm curve company found that the breasts of the Eastern women are generally enlarged and the chassis is large, while the Western underwear rings are smaller, which can cause the breast of the Eastern women to be compressed by the steel ring and cause the breast disease. It is precisely to see this defect, Wu Meixian is expanding the steel ring, but still most women have to face the harm caused by underwear steel ring. Therefore, Wu Yang wants to develop a kind of underwear without steel ring to avoid the trouble of pressing the breast completely.

At that time, the adjustable underwear was popular, and the underwear without steel ring was not widely concerned, but Wu Meijian's health was the main trend. Until 2012, no steel ring underwear was sought after and became the object of imitation by businesses.

　　 Wu magnesium It is one of the few female operators in the underwear manufacturer. It may be the role of women. "Women pay no attention to small details. Women are not stupid. They can feel it. A lot of people look at the products of other families as we do, but they feel different when they wear them.

We will pay attention to Woman chest The tension should be changed in detail, such as elasticity, breathing force and so on. Because of this, the cost of attractive curve products has never been reduced. According to Wu Mei, the price of the charm curve is very expensive in the bra without steel ring, the cheapest price is 299 yuan, the most expensive is 400-500 yuan, and this year some products will break through 500 yuan. Wu Mei said that the unit price does not come down to achieve good quality. If the quality is not guaranteed, it will turn. brand The incubation time was prolonged.

Since the establishment of the brand, Wu and her team have been participating in the public welfare activities of pink ribbons through the pink ribbon breast cancer care center approved by the civil affairs department and the pink ribbon public service network. According to Wu Mei told reporters, the charm curve mainly spread the importance of caring for human breast health by spreading the concept of pink ribbon, so that more women know how to protect breast health, how to properly choose and wear underwear, reduce the incidence of breast disease.