April 26th is the 3rd anniversary celebration of AOKANG's international listing.

In order to give back to nearly 6 million AOKANG fans, yesterday, the AOKANG shoe Limited by Share Ltd of Zhejiang joined hands with Alipay to hold a strategic cooperation conference at AOKANG North Yongjia, and 3rd anniversary "300 million red envelopes".

This event, Alipay red envelopes can be purchased not only in Tmall AOKANG, but also in AOKANG stores across the country, and can be used in conjunction with other online and offline promotions.

After the launch ceremony, the customer is sweeping.

Receive a red envelope.

On the occasion of the 3rd Anniversary listing of the company, AOKANG sent 300 million red packets together with Alipay, and signed the O2O strategic cooperation activities agreement with Alipay again to get through the red line limits under the online and offline businesses. This is another innovation of AOKANG's mobile Internet thinking in marketing mode.

In March 13th last year, AOKANG joined hands with Alibaba O2O to sell shoes, and launched AOKANG Alipay wallet payment function in more than 5000 stores across the country. AOKANG became the first shoe making enterprise in China to try to make mobile payments.

Yesterday, AOKANG international closed price of 24.45 yuan, rose 1.17 yuan per share, or 5.03%.

At yesterday's AOKANG Alipay red envelopes ceremony, Wang Zhenquan, President of Zhejiang AOKANG footwear Limited by Share Ltd, and Xue Tao, director of the business division of Alipay domestic business group, unveiled the giant red envelope two dimensional code and signed bilateral strategic cooperation activities agreement.

Subsequently, Wang Zhenquan CEO on site experience the use of red envelopes function: open Alipay software on mobile phones, scan the two-dimensional code to receive AOKANG red packets, and then click on the "payment code" option, by the staff members of the shop through scanning the gun to scan, you can successfully use Alipay red packets to complete the payment under the line.

After the launch of the event,

The official network platform has released the red envelope two-dimensional code information for the first time.

At the same time, AOKANG will also place a red envelope two-dimensional code posters in its own stores nationwide to scan customers for red packets and use them directly in stores.

Wang Zhenquan said yesterday about traditional shoes and clothes.

In fact, the essence of O2O is still offline; the cooperation between AOKANG and Alipay can not only enhance user's convenience, but also have a huge user base of Alipay, which can promote more online consumers to move offline.

The main purpose of AOKANG's online activities is to attract more customers to go to terminal stores for shopping experience.