As the first concept store of Z ZEGNA in Greater China, Chengdu Renhe Guanghua store, whether it is ingenious shop design or a new series of details, can make customers feel this dynamic and modern brand of men's clothing with rich texture and profound connotation. This is not only an unforgettable journey of brand culture, but also the ultimate intimate shopping experience.

Zegna group is pleased to announce that the first Z ZEGNA concept store in Greater China is officially opened in Chengdu Renhe Spring store Guanghua store. As the first concept store after the relocation of Z ZEGNA, the total shop area is 145 square meters, which continues the brand's deep ploughing and expanding road in the Chinese market. New store adhering to the new idea of Z ZEGNA formal decoration and the innovative idea of changing styles, the dynamic style and multiple materials perfectly mix and match, presenting a more modern and younger shopping atmosphere.

Different from Z ZEGNA's past store style, brand new. Concept store With innovative space layout, shop wall display units are reduced to make better use of the display area in the center of the store, focusing on seasonal hot products. The main display area can flexibly adjust the wall and other furnishings according to the seasonal and tidal current trend. The wall is smartly mixed by the iconic colors and materials, and presents a refreshing collocation with natural wood, eye-catching metal tints, painted surfaces and tiles, and then embellished with forbearance, dark grey, very rich dark green, elegant dark blue and jumps of orange red. Full of layers, full of fun.

Unlike Z ZEGNA's past store style, the new concept store has an innovative spatial layout, with fewer wall display units in store to better utilize the display area in the center of the store, focusing on seasonal hot products. The main display area can flexibly adjust the wall and other furnishings according to the seasonal and tidal current trend. The wall is smartly mixed by the iconic colors and materials, and presents a refreshing collocation with natural wood, eye-catching metal tints, painted surfaces and tiles, and then embellished with forbearance, dark grey, very rich dark green, elegant dark blue and jumps of orange red. Full of layers, full of fun.

Z ZEGNA new concept store offers ready-made garments, Shoe bag Accessories and other products. The 2015 spring and summer series marks the opening of a new chapter of the brand, which combines the dynamic fashion with the elegance and avant-garde of the Z ZEGNA series. It also joins the vitality of the Zegna Sport series of high-tech urban leisure. This new menswear series is aimed at modern men who are full of urban vitality. They need to easily and actively change their life roles at any time to deal with various situations. Z ZEGNA's dynamic cutting style can create a brand new dress combination for you, whether it is a suit, shirt, coat or tie. It can easily display the perfect combination of practical function and elegant style. The three words can be summed up the essence of the new series.

It is worth mentioning that there are also Techmerino Brand new running shoes exhibition area. For the daring trend, Z ZEGNA Techmerino series running shoes are essential for this season. This brand new shoe comes with innovative Techmerino lining, which offers a variety of color and material options, including luxurious sheepskin and suede leather, high-tech mesh fabric and printed processed skate skin. The perfect combination of classic shoes and casual running shoes makes Techmerino running shoes the finishing touch of Z ZEGNA's new fashion men's image.