Doors and shelves belong to the hardware part of brand image, while display is the software part of brand image. Looking at every brand, we have reached a high degree of unity in the requirements of hardware and software, so as to establish a brand image and create a strong sales force to maximize market profits. But why it fails to achieve results is mainly due to the lack of perfection on display.

Display is based on the theme of merchandise, using the varieties, styles, colors, fabrics and characteristics of different commodities, through the comprehensive use of artistic techniques to display, highlight the characteristics and selling points of goods to attract customers' attention, improve and enhance the degree of customers' further understanding, memory and trust, so as to maximize the desire to buy. This is the location of display and the display function to consumers. As an important part of marketing system, how to display good products should start from the following points.

From the overall consideration of the display, in general, the exhibits are displayed in color and in style. These are determined according to the shop area and the main push style of the terminal, each has its own advantages, and each has its own shortcomings, depending on the specific circumstances. However, no matter how it is adopted, the following basic elements must be considered. Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products. How to match different kinds of products and color collocation, etc., the only way to display the whole form of concise and rich connotation is to promote. Sale Achieve.

On every display surface, the focus of attracting attention is the focus. For example, the focus of the whole store is the logo after the cash register. The focus is usually located above the horizon or horizon. The POP print with strong color contrast, or the combination of products is often set as the focus. It can guide and display the attention of consumers in an orderly way, and play a certain role in the visual function of echoing and prompting. Therefore, the terminal brand focuses on shaping the image signs in the terminal image. This intuitive propaganda can convey the brand's commodity information, promote sales and publicize the brand.

The use of color, for display It plays a leading role. The orderly color theme gives the whole store a distinct theme, well-organized visual effect and strong impact, and Chen Liezhong uses it more. color Contrast is set to focus, or create color gradation effect of goods display, so that customers can produce impulse, coordination and sense of hierarchy, and easily lock target merchandise.

The repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, and make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products. In particular, we should pay attention to various repetition effects in practical operation. For example, the same dress should be used in different ways, model display, positive hanging and matching method should be applied simultaneously, so as to highlight the key points and maximize self image.