In Zhejiang, at present, five are involved.

The listed companies of the business have also issued annual reports.

From the perspective of performance, the trend of polarization is remarkable.

In a depressed market environment, measures such as shrinking outlets, pferring industries or even leaving the industry have become the choice of men's clothing enterprises.

The winter of Chinese men's wear industry is continuing.

With the launch of the 2014 annual report, the men's clothing industry, which is suffering from the dilemma of "high inventory and terminal downturn", has not surprised the outside world.

The performance of men's wear is obvious.

Last year

The domestic market continues to be weak, and the living environment we are facing is becoming more and more difficult.

An industry executive describes the status quo of men's clothing industry.

At present, YOUNGOR, news bird, Georges white, Busen shares, and 5 Zhejiang listed companies of Shanshan stock have released their annual reports last year, and the performance of each company has shown two days of ice and fire.

Among them, the net profit of news birds was 134 million yuan, a decline of 16.6%; the operating income of Busen shares decreased by -26.21% compared with the same period last year, and net profit was sharply reduced by -1820.16%; the net profit of Shanshan Group shares increased by 70%-120% compared with the same period last year, but mainly due to the sale of bank shares in Ningbo.

According to its 2014 semi annual report, its main business in the first half of last year saw a slight decrease in revenue and net profit compared to the same period last year.

Georges White last year, its operating income was 658 million yuan, its net profit was 81 million 670 thousand yuan, its growth rate was 13.11% and 24.75% respectively, while YOUNGOR's net profit increased by more than 120% last year. Its net profit of brand clothing increased 23.5% in the first three quarters of last year.

Compared with several enterprises in Zhejiang, the performance of other men's clothing brands in China has been greatly reduced.

According to the 2014 earnings report, the annual revenue of the seven wolves was 2 billion 390 million yuan, down 13.79% compared to the same period last year, net profit fell 24.19% year-on-year, the annual revenue of card slave road was down 12.41%, net profit fell 90%, while the revenue of Kaiser shares rose 6.9% compared to the same period, but net profit still slipped 74%.

From the perspective of the entire apparel industry, statistics from the China National Business Information Center show that last year, the retail sales of clothing commodities of major national retail enterprises increased by 1% over the same period last year, the growth rate dropped by 4 percentage points compared with that in 2013, and the retail sales of various major retail enterprises in China dropped by 0.3% compared with that of the major retail enterprises, and the growth rate dropped by 3.7 percentage points.

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Listed companies are busy in pition.

With the vigorous development of new business models such as e-commerce, Internet + and so on, consumption has entered the era of information symmetry and price pparency. In the past, the traditional clothing industry mode with high investment, high growth rate and high return rate has undergone subversive changes.

This feature has also emerged from the "downsizing" of several listed companies in Zhejiang.

In 2012, George White set up a marketing network construction project at the early stage of the listing. He planned to build 12 professional clothing marketing centers and 7 direct camp image shops to form a nationwide marketing network.

In the fourth quarter of last year, the market affected company announced the termination of the project, and decided to use all the remaining funds of the project for permanent supplementary liquidity.

Net profit has declined for two consecutive years.

Last year, we closed down the wedding bird business, while the number of outlets was further reduced.

Last year, the number of news bird sites dropped by 31.

And its flanges and St. John's brand outlets also decreased by 24 and 15 respectively.

YOUNGOR's sales outlets increased by 49 compared with the beginning of last year due to the increase of shopping mall outlets, but its self operated outlets and concessionary outlets decreased by 22 and 16 respectively.

Apart from the "downsizing" of outlets, industrial pfer has also become the pformation path of several listed companies involving men's clothing business in Zhejiang.

Last year, YOUNGOR invested 500 million yuan to build YOUNGOR (Hunchun) International Garment City project. YOUNGOR textile city also moved and pferred to Shengzhou as planned.

Georges white has preliminarily completed the strategic plan of pferring production base to Henan and other central and western regions last year.

In order to avoid market risks, Zhejiang garment enterprises are becoming more and more diversified.

The wedding birds, Georges white and so on are developing clothing customization business, Shanshan shares are involved in lithium battery material business and financial equity investment, while YOUNGOR is developing another source of wealth in real estate development and investment business.

At the beginning of this month, the Busen shell, which failed to sell the shell at the end of last year, pushed the shell sale plan again. The reorganization will change the controlling shareholder of the listed company, and the company does not rule out the possibility of major changes and adjustments to the assets, business disposal or main business of the listed companies in the next 12 months.

At present, the pformation of the local men's wear industry is the "machine" that is "dangerous".

Through the pformation, Menswear brand will upgrade the product design and sales channels in an all-round way, so as to find the road of sustainable development.

With regard to the pformation of men's clothing industry, a senior market person pointed out that in the face of the new market situation, local men's clothing brands should accelerate pformation and breakthroughs in product design and sales channels.